Digital Marketing Coordinator - E-commerce

Placements24; Durban; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Health benefits

Career advancement

Hybrid work

Team events

Employee discounts

Job summary

Placements24 is seeking a proactive Digital Marketing Coordinator to support growing e-commerce operations in Durban. The role focuses on executing digital campaigns across channels, with emphasis on social media engagement and online advertising.

You will work with the marketing team to drive traffic, improve conversions, and enhance customer engagement. The position offers a hybrid work model, combining office-based collaboration in Durban with remote work flexibility to maintain team cohesion

Qualifications

• 1–2 years of digital marketing experience.
• Experience with e‑commerce and social platforms.
• Familiar with Google Analytics and email marketing tools.
• Strong organizational and communication skills.
• Ability to work in a hybrid environment.

Responsibilities

• Assist in development and execution of digital marketing campaigns across email, social, and paid ads.
• Create and schedule engaging social media content with brand consistency.
• Monitor campaign performance, track traffic, engagement, and conversions.
• Conduct market research on e-commerce and digital marketing trends.
• Support website content management and SEO optimization.
• Collaborate with designers and copywriters on marketing materials.

Skills

Digital marketing

Google Analytics

Email marketing

Content creation

Communication

Education

Bachelor's degree in Marketing

Tools

Email marketing software

Social media dashboards

Job description

About the Role

Our client is seeking a proactive and detail-oriented Digital Marketing Coordinator to support their expanding e-commerce operations in Durban . This role is essential for executing digital marketing campaigns across multiple channels, with a strong emphasis on social media engagement and online advertising. You will work closely with the marketing team to drive website traffic, improve conversion rates, and enhance customer engagement. The hybrid nature of this position allows for a balance of collaborative office-based work in Durban and focused remote work, providing flexibility while ensuring team cohesion and operational efficiency.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns, including email marketing, social media, and paid advertising.
• Create and schedule engaging content for social media platforms, ensuring brand consistency and audience interaction.
• Monitor and report on the performance of digital marketing campaigns, tracking key metrics such as website traffic, engagement rates, and conversions.
• Conduct market research to identify new trends and opportunities within the e-commerce and digital marketing space.
• Support the management of the company's website content, ensuring it is up-to-date and optimized for search engines.
• Collaborate with graphic designers and copywriters to produce marketing materials.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, with exposure to e-commerce and social media platforms.
• Familiarity with digital marketing tools, such as Google Analytics, social media management dashboards, and email marketing software.
• Strong organizational skills and the ability to manage multiple tasks and deadlines effectively.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a hybrid setting, balancing individual tasks with team projects.

Benefits

• Competitive salary with regular performance reviews.
• Health and wellness benefits package.
• Opportunities for career advancement and skill development.
• Flexible hybrid work model , combining office presence in Durban with remote flexibility.
• Team-building events and a positive workplace culture.
• Product discounts for employees.