Head of E-commerce Marketing

Placements24; Gqeberha; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonus structure

Fully remote

Health insurance

Dental insurance

Vision insurance

Paid time off

Parental leave

Career progression

Job summary

Placements24 in Port Elizabeth seeks a Head of E-commerce Marketing to lead the online retail marketing strategy. You will steer acquisition, conversion and retention, set data-driven goals, and guide a marketing team toward aggressive growth while ensuring a cohesive brand experience.

This senior role offers a fully remote arrangement, a highly competitive executive salary with a substantial bonus, and comprehensive benefits including health/dental/vision insurance, generous leave, and strong

Qualifications

• 7+ years in digital marketing with 3+ years in leadership.
• Proven track record of revenue growth through e-commerce strategies.
• Deep understanding of digital channels in e-commerce.
• Strong analytical skills using data analytics to inform strategy.
• Exceptional leadership, communication and strategic thinking.
• Bachelor's in Marketing/Business; MBA is a plus.

Responsibilities

• Develop and execute a holistic e-commerce marketing strategy across SEO, SEM, social, email, affiliates, and content.
• Lead and mentor the e-commerce marketing team toward high performance.
• Analyze market trends and customer behavior to identify growth opportunities.
• Oversee e-commerce marketing budget for maximum ROI.
• Collaborate with product, sales and service teams to ensure a seamless customer journey.
• Drive continuous improvement via data analysis and A/B testing.

Skills

Digital marketing

Leadership

Data analytics

Strategic thinking

SEO/SEM

Team mentorship

Education

Bachelor's degree in Marketing

MBA

Tools

Google Analytics

Excel

A/B testing tools

Job description

About the Role

Our client is seeking an experienced and visionary Head of E-commerce Marketing to lead their digital marketing initiatives for their online retail business in Port Elizabeth . This senior leadership role is responsible for defining and executing the overall e-commerce marketing strategy, driving customer acquisition, conversion, and retention to achieve aggressive growth targets. You will lead a team of marketing professionals, leveraging data-driven insights and innovative approaches to enhance brand presence and maximize online revenue. This is a significant opportunity to shape the strategic direction of a key business function.

Key Responsibilities

• Develop and execute a holistic e-commerce marketing strategy encompassing all digital channels, including SEO, SEM, social media, email marketing, affiliate marketing, and content.
• Lead and mentor the e-commerce marketing team, fostering a high-performance culture and ensuring alignment with company goals.
• Analyze market trends, customer behavior, and competitive landscape to identify new growth opportunities and strategic initiatives.
• Oversee the management of the e-commerce marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Collaborate closely with product development, sales, and customer service teams to ensure a seamless customer journey and consistent brand experience.
• Drive continuous improvement through data analysis, A/B testing, and implementation of best practices across all marketing campaigns.

Requirements

• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role focused on e-commerce .
• Proven track record of developing and executing successful e-commerce marketing strategies that have resulted in significant revenue growth.
• Deep understanding of all digital marketing channels and their application in an e-commerce context.
• Strong analytical skills, with expertise in using data analytics tools to inform strategy and measure performance.
• Exceptional leadership, communication, and strategic thinking abilities.
• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.

Benefits

• Highly competitive executive salary and substantial bonus structure.
• Fully remote working arrangement offering unparalleled flexibility.
• Premium health, dental, and vision insurance coverage.
• Generous paid time off and parental leave policies.
• Significant opportunities for strategic influence and career progression.