Head of Digital Marketing - FMCG E-commerce

Placements24; Pretoria; Hybrid; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Equity options

Remote work flexibility

Performance-based bonus

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead our remote e-commerce strategy. You will drive online sales, enhance brand presence, and craft data-driven campaigns across platforms while coordinating with cross-functional teams in Pretoria.

The ideal candidate will have a proven track record in FMCG/digital transformations, strong leadership, and expertise in SEO, SEM, analytics, and omnichannel marketing.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Master's degree or relevant certifications are desirable.
• Minimum 10 years in digital marketing with 5+ years in leadership, FMCG/e-commerce preferred.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with goals and e-commerce objectives.
• Oversee all digital channels: SEO, SEM, social, email, content, affiliate marketing.
• Manage and optimize the e-commerce website for UX, conversion, and performance.
• Drive customer acquisition and retention through innovative digital campaigns.
• Analyze metrics, KPIs, and ROI; report to senior leadership.

Skills

Strategic thinking

Digital marketing

Leadership

SEO & SEM

Analytics

Education

Bachelor's in Marketing or related field

Master's degree or certifications (desirable)

Tools

Google Analytics/GA4

SEO tools

Email marketing platforms

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) space, is seeking a visionary and results-oriented Head of Digital Marketing to spearhead its e-commerce strategy. This is a critical, fully remote leadership role, responsible for driving online sales, enhancing brand presence, and developing cutting-edge digital marketing campaigns across various platforms. You will be instrumental in shaping our client's digital future, leveraging data-driven insights to optimize customer acquisition, engagement, and retention. The ideal candidate will have a deep understanding of the digital marketing landscape, e-commerce trends, and the FMCG sector. This position requires a strategic thinker with a proven track record of leading successful digital transformations and managing high-performing teams remotely. While the role is remote, it has strong ties to our operational hub in Pretoria, Gauteng, and requires close collaboration with various departments. Join us in redefining how consumers connect with FMCG brands online.

Key Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned with business goals and e-commerce objectives. Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. Manage and optimize the e-commerce website for user experience, conversion rates, and performance. Drive customer acquisition and retention strategies through innovative digital campaigns. Analyze digital marketing performance metrics, KPIs, and ROI, providing actionable insights and reports to senior leadership. Manage the digital marketing budget effectively, ensuring optimal allocation of resources. Lead, mentor, and develop a talented team of digital marketing professionals in a remote setting. Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the FMCG and e-commerce sectors. Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and campaign execution.

Requirements

Bachelor's degree in Marketing, Digital Media, Business, or a related field. A Master's degree or relevant certifications are highly desirable. Minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role, preferably within the FMCG or e-commerce industries. Proven track record of developing and executing successful digital marketing strategies that have driven significant growth in online sales and brand awareness. Deep expertise in SEO, SEM, social media advertising, content marketing, email marketing automation, and analytics platforms (e.g., Google Analytics). Strong understanding of e-commerce platforms and best practices for online retail. Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into strategic actions. Exceptional leadership, communication, and team management skills, with experience leading remote teams. Demonstrated ability to manage budgets and drive ROI. Familiarity with the South African digital marketing landscape is an advantage.

Benefits

This is a fully remote position offering significant flexibility and autonomy. Our client offers a highly competitive executive salary package, accompanied by substantial performance-based bonuses and equity options. Comprehensive health, dental, and vision insurance plans are provided. Opportunities for continuous professional development, attending industry conferences, and leadership training are readily available. You will be part of a dynamic and innovative company culture that values creativity and data-driven decision-making. Be at the forefront of digital innovation within the FMCG sector, shaping brand narratives and driving online success from anywhere.