Head of Digital Marketing & E-commerce

Placements24; Cape Town; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Professional development opportunities

Flexible remote work

Health and wellness stipend

Pension plan

Generous annual leave

Job summary

Placements24 is seeking a visionary Head of Digital Marketing & E-commerce to drive online presence and revenue growth. This remote leadership role in Cape Town empowers you to architect and execute a cutting-edge digital commerce roadmap.

You will develop and implement strategies across SEO, SEM, social media, email, and content, lead budgets, collaborate with IT, sales, and product teams, and build a high-performing, data-driven marketing organization.

Qualifications

• 8+ years of progressive digital marketing and e-commerce experience.
• Experience in FMCG sectors is strongly preferred.
• Proven track record launching and scaling ecommerce ventures.
• Strong analytical capability and data-driven decision making.

Responsibilities

• Develop and execute a holistic digital marketing and e-commerce strategy aligned with business objectives.
• Oversee management and optimization of all e-commerce platforms for seamless UX and conversions.
• Drive customer acquisition and retention via SEO, SEM, social, email and content marketing.
• Manage and analyze campaign performance with KPIs and data-driven insights.
• Lead online promotions, loyalty programs, and partnerships.
• Stay ahead of digital trends, technologies and competitor activity.
• Collaborate with IT, sales, product teams and external agencies.
• Manage the digital marketing budget and maximize ROI.
• Foster continuous learning and innovation within the team.

Skills

Digital marketing leadership

E-commerce strategy

Data analytics

Team leadership

Remote leadership

Education

Bachelor's degree in Marketing or related field

MBA or relevant certifications

Tools

Google Ads

Facebook Ads

Google Analytics

Shopify

Magento

Job description

About the Role

Our client, a leading force in the FMCG sector , is looking for a visionary Head of Digital Marketing & E-commerce to drive their online presence and sales strategy. This is a pivotal, fully remote leadership role based out of Cape Town, Western Cape, ZA , empowering you to architect and execute a cutting-edge digital commerce roadmap. You will be responsible for developing and implementing a comprehensive strategy to enhance our online brand visibility, optimize e-commerce platforms, and drive revenue growth through digital channels. The ideal candidate is a strategic thinker with extensive experience in digital marketing, e-commerce operations, and performance analytics within the fast-paced FMCG environment. This remote-first position offers the unique opportunity to lead a critical function from anywhere, shaping the future of our digital engagement.

Key Responsibilities

• Develop and execute a holistic digital marketing and e-commerce strategy aligned with the company's overall business objectives.
• Oversee the management and optimization of all e-commerce platforms, ensuring a seamless user experience and maximizing conversion rates.
• Drive customer acquisition and retention strategies through various digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and analyze digital marketing campaign performance, tracking key metrics (e.g., CPA, ROAS, LTV) and providing data-driven insights and recommendations.
• Lead the development and execution of online promotional activities, including flash sales, loyalty programs, and partnerships.
• Stay abreast of the latest digital marketing trends, e-commerce technologies, and competitor activities to maintain a competitive edge.
• Collaborate with internal teams (IT, sales, product development) and external agencies to ensure effective implementation of digital initiatives.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Foster a culture of continuous learning and innovation within the digital marketing team.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Business, or a related field; MBA or relevant certifications are a strong advantage.
• Minimum of 8 years of progressive experience in digital marketing and e-commerce, with a significant portion within the FMCG industry .
• Proven track record of successfully launching and scaling e-commerce businesses and executing high-impact digital marketing campaigns.
• In-depth knowledge of various digital marketing platforms (Google Ads, Facebook Ads, etc.), analytics tools (Google Analytics), and e-commerce platforms (e.g., Shopify, Magento).
• Strong understanding of SEO, SEM, content strategy, social media marketing, and email marketing best practices.
• Excellent leadership, strategic thinking, and problem-solving skills.
• Exceptional ability to analyze data, interpret trends, and translate insights into actionable strategies.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Must be able to work independently and manage multiple projects simultaneously in a remote setting.

Benefits

• This role offers a highly competitive salary and a comprehensive benefits package designed for remote professionals.
• You will receive performance-based incentives tied to digital revenue growth and strategic objectives.
• Our client provides robust support for professional development, including access to industry conferences, online courses, and leadership training programs.
• Experience a flexible work environment that prioritizes work-life balance.
• Benefits include a generous health and wellness stipend, virtual team-building activities, and the opportunity to contribute to a growing and innovative company.
• We also offer a pension plan and generous annual leave.