E-commerce & Digital Strategy Lead - FMCG

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Fully remote work

Executive benefits

Performance bonuses

Long-term incentives

Career growth

Remote collaboration tools

Work-life balance

Job summary

Placements24 is seeking an experienced E-commerce & Digital Strategy Lead for a fully remote role in the FMCG sector. You will develop and execute a comprehensive digital strategy to drive online growth, engage customers, and strengthen brand presence across the digital space.

The ideal candidate has 8+ years in digital marketing and e-commerce, deep knowledge of SEO/SEM, analytics, and platforms like Shopify and Magento, plus a proven track record of leading remote teams and delivering

Qualifications

• Master's degree in Business Administration, Marketing, Digital Media, or related field.
• 8+ years of progressive experience in digital marketing and e-commerce strategy, with FMCG exposure.
• Proven success in developing and executing comprehensive e-commerce strategies that increased online revenue.
• Deep understanding of digital marketing channels (SEO, SEM, Social Media, Content Marketing, Email Marketing).
• Experience with e-commerce platforms (Shopify, Magento, custom builds) and analytics tools (Google Analytics, Adobe Analytics).
• Strong leadership, strategic thinking, and analytical skills.
• Excellent communication, collaboration, and stakeholder management in remote environments.
• Experience managing digital marketing budgets and agency relationships.

Responsibilities

• Develop and implement an overarching digital and e-commerce strategy aligned with business goals.
• Identify and evaluate new digital channels, platforms, and technologies to drive online growth and innovation.
• Oversee development and optimization of e-commerce platforms for seamless customer experience and higher conversions.
• Drive digital marketing initiatives (SEO, SEM, social media, content, email) to raise brand awareness and customer acquisition.
• Analyze digital performance metrics, website analytics, and customer data to inform decisions.
• Collaborate with marketing, sales, IT and external partners for effective execution.
• Manage the digital marketing budget and optimize resource ROI.
• Stay ahead of digital trends, best practices, and emerging technologies in FMCG.
• Lead and mentor a remote team of digital marketing and e-commerce professionals.

Skills

Leadership

Strategic thinking

Analytical skills

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Adobe Analytics

Team leadership

Stakeholder management

Remote collaboration

E-commerce platforms

Education

Master's degree

Tools

Shopify

Magento

Custom builds

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary E-commerce & Digital Strategy Lead to join their dynamic team. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing a comprehensive digital and e-commerce strategy that drives online growth, enhances customer engagement, and strengthens brand presence in the digital space. This role requires a strategic thinker with a deep understanding of digital marketing, e-commerce platforms, and consumer behavior in the online environment. The ideal candidate will have a proven track record of success in transforming businesses digitally and driving measurable results within the FMCG industry. This is a unique opportunity to shape the digital future of a prominent organization and influence the way consumers interact with their favorite brands online.

Key Responsibilities

• Develop and implement an overarching digital and e-commerce strategy aligned with the company's business goals.
• Identify and evaluate new digital channels, platforms, and technologies to drive online growth and innovation.
• Oversee the development and optimization of the company's e-commerce platforms to ensure a seamless customer experience and maximize conversion rates.
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, content marketing, and email marketing, to increase brand awareness and customer acquisition.
• Analyze digital performance metrics, website analytics, and customer data to derive insights and inform strategic decisions.
• Collaborate with internal teams (marketing, sales, IT) and external partners to ensure effective execution of digital strategies.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI.
• Stay at the forefront of digital trends, e-commerce best practices, and emerging technologies within the FMCG sector.
• Lead and mentor a team of digital marketing and e-commerce professionals in a remote setting.

Requirements

• Master's degree in Business Administration, Marketing, Digital Media, or a related field.
• 8+ years of progressive experience in digital marketing and e-commerce strategy, with a significant portion within the FMCG sector .
• Proven success in developing and executing comprehensive e-commerce strategies that have driven significant online revenue growth.
• Deep understanding of digital marketing channels (SEO, SEM, Social Media, Content Marketing, Email Marketing).
• Extensive experience with e-commerce platforms (e.g., Shopify, Magento, custom builds) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong leadership, strategic thinking, and analytical skills.
• Excellent communication, collaboration, and stakeholder management abilities in a remote environment.
• Experience managing digital marketing budgets and agency relationships.
• A passion for innovation and driving digital transformation.

Benefits

• Highly competitive salary package and executive-level benefits.
• Performance-based bonuses and long-term incentive plans.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Opportunities for significant professional growth and strategic impact within a leading FMCG company.
• Contribute to shaping the digital landscape for major consumer brands.
• Access to cutting-edge digital marketing tools and platforms.
• Collaborative and intellectually stimulating remote work environment.
• The opportunity to innovate and lead digital transformation from Nelspruit, Mpumalanga or any remote location.