Digital Marketing Lead - FMCG E-commerce

Placements24; Bellville; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Remote work flexibility

Job summary

Placements24 is seeking an experienced Digital Marketing Lead to spearhead our e-commerce initiatives from anywhere in South Africa. You will develop and execute cross-channel digital strategies, optimize customer journeys, and collaborate with remote teams to achieve ambitious growth for FMCG brands.

The ideal candidate brings 5–7 years of digital marketing experience, deep knowledge of SEO/SEM, content marketing, and data analytics, and a passion for innovation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 5–7 years of digital marketing experience with a focus on e‑commerce and FMCG.
• Proven track record delivering data-driven digital marketing strategies.

Responsibilities

• Develop and implement digital marketing strategies to drive e-commerce sales and online brand engagement.
• Manage and optimize SEM, social media, display, and affiliate campaigns.
• Oversee content strategy and SEO alignment across digital platforms.
• Analyze website traffic and conversion data to identify areas for improvement.
• Lead SEO initiatives to boost organic search rankings for e-commerce platforms.
• Manage social media presence and drive community engagement.
• Develop email marketing campaigns to nurture leads and retention.
• Collaborate with e-commerce managers, creative teams, and external agencies.

Skills

Digital marketing

E-commerce

Data-driven

Communication

Remote collaboration

Education

Bachelor's degree in Marketing/Digital Media/Business

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading innovator in the **FMCG** sector, is seeking an experienced and visionary Digital Marketing Lead to spearhead their e-commerce initiatives. This is a fully remote position, allowing you to contribute your expertise from anywhere within **South Africa**. You will be responsible for developing and executing cutting-edge digital marketing strategies to drive online sales, enhance brand presence, and optimize the customer journey across all digital touchpoints. This role requires a deep understanding of digital marketing channels, e-commerce platforms, and data analytics to foster growth in the rapidly evolving online **FMCG** space. The ideal candidate will be a strategic thinker, a data-driven decision-maker, and a passionate advocate for digital innovation, working collaboratively with remote teams across various functions to achieve ambitious growth targets for our brands in **Centurion** and beyond.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and online brand engagement.
• Manage and optimize all digital advertising campaigns, including SEM, social media advertising, display advertising, and affiliate marketing.
• Oversee the content strategy for all digital platforms, ensuring alignment with brand messaging and SEO best practices.
• Analyze website traffic, conversion rates, and customer behavior using tools like Google Analytics to identify areas for improvement.
• Lead SEO initiatives to improve organic search rankings and drive relevant traffic to e-commerce platforms.
• Manage the company's social media presence, fostering community engagement and brand advocacy.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with e-commerce platform managers, creative teams, and external agencies to ensure a seamless online customer experience.
• Stay ahead of the curve on emerging digital marketing trends, technologies, and platforms relevant to the **FMCG** industry.
• Report on campaign performance, providing insights and recommendations for optimization to senior leadership.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 5-7 years of experience in digital marketing, with a strong focus on e-commerce and the **FMCG** sector.
• Proven success in developing and executing data-driven digital marketing strategies that have delivered measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising.
• Experience with e-commerce platforms and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong communication and collaboration skills, essential for a remote team environment.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience working in a remote-first environment is highly desirable.
• A strategic mindset with a passion for innovation in digital marketing.

Benefits

This fully remote position offers a competitive salary, performance bonuses, and a comprehensive benefits package including medical and retirement plans.

Enjoy the ultimate flexibility of working from home and designing your own work environment.

Our client is committed to professional growth, offering continuous learning opportunities and development programs.

You will be part of an innovative and forward-thinking team shaping the future of **FMCG** e-commerce.

This role provides significant autonomy and the opportunity to make a substantial impact on the company's online success, irrespective of your physical location in **South Africa**.