Digital Marketing Specialist - FMCG E-commerce

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote role, working from anywhere in South Africa. The role focuses on driving online sales, increasing brand visibility, and engaging consumers through innovative digital strategies within the e-commerce FMCG space.

The candidate will manage paid search and social campaigns, oversee SEO, email marketing, and analytics, collaborating with e-commerce teams to optimize user experience and conversions.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and FMCG.
• Proven experience in managing successful paid search and social media advertising campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Creative thinker with a passion for digital innovation.
• Strong communication and collaboration skills, essential for a remote team environment.

Responsibilities

• Develop and implement digital marketing strategies to drive traffic, conversions, and revenue for our e-commerce platforms.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee social media strategy and content creation to build brand awareness and community engagement.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement.
• Collaborate with e-commerce teams to optimize website user experience and conversion rates.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Manage SEO efforts to improve organic search rankings for products and brands.
• Track and report on key digital marketing metrics and campaign performance.

Skills

Digital marketing

E-commerce

FMCG

Paid search

Social ads

Google Analytics

Google Ads

Facebook Ads

Email marketing

SEO fundamentals

Data analysis

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client, a significant player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a talented and results-oriented Digital Marketing Specialist to join their team on a fully remote basis. This role is crucial for driving online sales, enhancing brand visibility, and engaging consumers through innovative digital strategies within the e-commerce space. The ideal candidate will possess a comprehensive understanding of digital marketing channels, e-commerce best practices, and a proven ability to execute successful online campaigns for FMCG products. As a fully remote position, this role offers the flexibility to work from anywhere within **South Africa**, contributing your digital expertise to our online growth from your home office. This is an exceptional opportunity for a motivated individual to shape our digital presence and drive e-commerce success.

Key Responsibilities

• Develop and implement digital marketing strategies to drive traffic, conversions, and revenue for our e-commerce platforms.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Oversee social media strategy and content creation to build brand awareness and community engagement.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement.
• Collaborate with e-commerce teams to optimize website user experience and conversion rates.
• Stay up-to‑date with the latest digital marketing trends, tools, and technologies.
• Manage SEO efforts to improve organic search rankings for our products and brands.
• Track and report on key digital marketing metrics and campaign performance.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and FMCG.
• Proven experience in managing successful paid search and social media advertising campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Creative thinker with a passion for digital innovation.
• Strong communication and collaboration skills, essential for a remote team environment.
• Must have a reliable internet connection and a suitable remote work setup.
• Must be legally eligible to work remotely in **South Africa**.

Benefits

Our client offers a competitive salary and the significant advantage of a fully remote work arrangement, allowing for excellent work-life balance and flexibility. You will have the opportunity to contribute directly to the online growth of a leading FMCG company, work with cutting‑edge digital tools, and be part of a forward‑thinking team. Enjoy continuous learning opportunities and the chance to make a tangible impact on our e-commerce success from anywhere in **South Africa**.