Digital Marketing Specialist - FMCG E-commerce

Placements24; Centurion; Remote; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Remote-friendly

Professional development

Modern tools

Collaborative team

Work-life balance

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive our online presence and e-commerce growth in a fully remote capacity within South Africa. You will develop and execute digital strategies across channels, optimize campaigns, and boost online sales.

The role requires a data-driven mindset, strong SEO and content skills, and the ability to manage multiple campaigns independently in a remote setup.

Qualifications

• Bachelor's degree in a digital field.
• 3–5 years in digital marketing with an e-commerce focus.
• Proven SEM and social ads experience.
• Strong SEO and content marketing knowledge.
• Proficiency with analytics and reporting.
• Ability to work independently in a remote setup.
• Strong copywriting and content creation skills.

Responsibilities

• Develop and execute digital marketing strategies to drive online sales.
• Manage paid ads across Google and social platforms.
• Oversee social media campaigns and content.
• Plan and optimize SEO strategies.
• Analyze traffic and conversions to inform decisions.
• Collaborate with ecommerce and product teams.
• Monitor trends and report ROI and metrics.
• Utilize A/B testing to improve campaign performance.

Skills

Digital marketing

SEO

Google Analytics

Google Ads

Social media

Content creation

Email marketing

Data analysis

Campaign management

Education

Bachelor’s in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads

Email marketing tools

Job description

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly skilled and innovative Digital Marketing Specialist to join their team in a fully remote capacity. This role is crucial for driving our online presence and e-commerce growth. You will be responsible for developing and executing cutting-edge digital marketing strategies across various online platforms, with a strong focus on e-commerce channels. We are looking for a data-driven individual with a passion for digital innovation, a proven ability to manage online campaigns, and a deep understanding of the FMCG market. This position offers a unique opportunity to shape our digital footprint and directly impact sales performance in the online space. As a remote-first role, you will have the flexibility to work from anywhere within South Africa, collaborating closely with a dedicated team through advanced digital communication tools. We value creativity, strategic thinking, and a results-oriented mindset. Join us and be at the forefront of digital marketing in the FMCG industry.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online sales and brand awareness for FMCG products.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) for e-commerce platforms.
• Oversee social media marketing efforts, including content creation, community management, and campaign execution.
• Develop and execute SEO strategies to improve organic search rankings and drive relevant traffic.
• Analyze website traffic and user behavior, using data to inform strategic decisions and improve conversion rates.
• Create engaging and compelling content for various digital channels, including email marketing, blogs, and social media.
• Collaborate with e-commerce and product teams to ensure a seamless online customer journey.
• Monitor digital marketing trends and competitor activities, identifying opportunities for innovation.
• Manage digital marketing budgets and report on campaign performance, ROI, and key metrics.
• Utilize A/B testing and other methodologies to optimize campaign performance.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on e-commerce and FMCG preferred.
• Proven experience managing successful online advertising campaigns (SEM, social media advertising).
• Strong understanding of SEO best practices and content marketing.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Experience with email marketing platforms and automation.
• Excellent analytical skills and the ability to interpret complex data.
• Creative mindset with strong copywriting and content creation skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Strong communication and collaboration skills.

Benefits

• Competitive salary commensurate with experience.
• Performance-based incentives and bonuses.
• Flexible remote work arrangement.
• Opportunities for continuous professional development and training in digital marketing.
• Contribution to innovative digital strategies for well-known FMCG brands.
• Access to modern digital marketing tools and platforms.
• Supportive team environment focused on collaboration and growth.
• Work-life balance encouraged through remote work flexibility.