Digital Marketing Specialist - FMCG E-commerce

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote-friendly role

Competitive salary

Performance-based bonuses

Medical aid

Retirement contributions

Professional development

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive the e-commerce strategy for a leading FMCG client in South Africa. This remote-first role focuses on creating and optimizing campaigns across SEO, SEM, social media, email marketing, and content to boost online sales and strengthen the brand online.

You will collaborate with marketing and sales teams, analyze website performance with tools like Google Analytics, and manage budgets for maximum ROI.

Qualifications

• Bachelor's degree in Digital Marketing or related field.
• 3-5 years of proven digital marketing experience with e-commerce focus.
• Proven success in SEO/SEM, social media, email marketing, and content marketing.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Strong understanding of e-commerce customer journey optimization.
• Analytical mindset with data-driven decision making.
• Excellent written and verbal communication; remote work capability.
• CMS experience and basic HTML/CSS is a plus.

Responsibilities

• Develop and manage digital marketing strategies to support e-commerce objectives.
• Optimize SEO and SEM to improve organic and paid search visibility.
• Create and manage content for social media, blogs, and digital channels.
• Execute email marketing campaigns and personalize communications.
• Analyze website traffic and conversion data to identify optimization opportunities.
• Collaborate with creative teams and external agencies on assets.
• Track KPIs and report insights for continuous improvement.
• Stay updated on FMCG digital marketing trends and tools.

Skills

SEO/SEM

Content marketing

Analytics

Email marketing

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly skilled and innovative Digital Marketing Specialist to drive their e-commerce strategy. This is a fully remote position, allowing you to leverage your expertise from anywhere within South Africa . You will be responsible for developing and executing cutting-edge digital marketing campaigns to enhance online brand presence, drive traffic to e-commerce platforms, and ultimately increase online sales for our diverse FMCG product portfolio. The ideal candidate possesses a deep understanding of digital marketing channels, SEO, SEM, social media, content marketing, and e-commerce best practices. You will work closely with the marketing and sales teams to craft compelling online narratives and ensure a seamless customer journey across digital touchpoints. This role is crucial for our digital transformation, requiring creativity, analytical prowess, and a results-oriented mindset. If you are passionate about digital innovation in the FMCG space and thrive in a remote-first environment, this is the opportunity for you.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to support FMCG e-commerce objectives, focusing on driving online sales and customer acquisition.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search visibility.
• Create, curate, and manage engaging content for social media platforms, blogs, and other digital channels to build brand awareness and foster community engagement.
• Execute and monitor performance of email marketing campaigns, leveraging customer data to deliver personalized and effective communications.
• Analyze website traffic, user behaviour, and conversion rates using analytics tools (e.g., Google Analytics) to identify opportunities for optimization.
• Collaborate with creative teams and external agencies to develop compelling digital assets and campaign materials.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies, particularly within the FMCG sector.
• Manage online advertising budgets effectively, ensuring maximum ROI on digital spend.
• Track and report on key digital marketing KPIs, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 3-5 years of proven experience in digital marketing, with a strong focus on e-commerce and the FMCG industry.
• Demonstrated success in managing SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Excellent understanding of e-commerce principles and customer journey optimization.
• Strong analytical and problem-solving skills, with the ability to interpret data and drive data-informed decisions.
• Exceptional written and verbal communication skills, with a knack for creating engaging online content.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.

Benefits

• This is a fully remote position offering significant flexibility and work-life balance.
• Our client provides a competitive salary, performance-based bonuses, and a comprehensive benefits package, including medical aid and retirement contributions.
• You will have access to ongoing professional development opportunities and the chance to work with a dynamic and innovative team from anywhere in South Africa.