Digital Marketing Specialist - FMCG E-commerce

Placements24; Upington; Hybrid; ZAR 300.000 - 520.000; Vollzeit

Benefits dieser Stelle

Medical aid (benefits)

Remote-first / fully remote

Zusammenfassung

Placements24 is seeking a Digital Marketing Specialist with a strong e-commerce focus to drive online growth across South Africa. This fully remote role requires a data-driven mindset, SEO/SEM expertise, content creation, and experience with e-commerce platforms.

You will collaborate with marketing, sales and IT to optimize campaigns and engagement across channels. The ideal candidate will have 2–4 years of FMCG digital marketing experience, proficiency in Google Analytics, and a passion for

Qualifikationen

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• 2–4 years of proven digital marketing experience with emphasis on e-commerce in FMCG.
• Proven success in SEO, SEM, social media marketing, and email campaigns.

Aufgaben

• Develop and execute data-driven digital marketing strategies to drive traffic, engagement, and online sales for FMCG products.
• Manage and optimize paid advertising campaigns (SEM, social ads) to maximize ROI.
• Implement SEO best practices to improve organic rankings and visibility.
• Create and manage content for social media, email marketing, and company website.
• Develop and execute e-commerce marketing campaigns to boost conversions on online platforms.
• Analyze performance using Google Analytics and report key metrics with actionable insights.
• Collaborate with marketing, sales and IT to ensure a cohesive digital customer experience.
• Stay updated on digital marketing trends, tools, and FMCG e-commerce developments.
• Manage the digital marketing budget effectively and optimize resource allocation.
• Conduct A/B testing and other optimizations to improve campaign performance.

Kenntnisse

Digital marketing

E-commerce

SEO/SEM

Content creation

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Email marketing platforms

Jobbeschreibung

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and driven Digital Marketing Specialist with a strong focus on e-commerce to join their expanding team. This is a fully remote position, offering an exciting opportunity for a digital marketing expert to contribute to our client's online growth and presence across South Africa. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, enhance brand awareness, and optimize customer engagement through various digital channels, with a particular emphasis on e-commerce platforms. You will leverage data analytics, SEO, SEM, social media marketing, and content creation to achieve business objectives. This role requires a proactive individual with a passion for digital innovation and a deep understanding of the FMCG e-commerce landscape. The remote-first nature of this role ensures maximum flexibility and autonomy for the chosen candidate.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to drive traffic, engagement, and online sales for FMCG products.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Create and manage compelling content for social media platforms, email marketing, and the company website.
• Develop and execute e-commerce specific marketing campaigns to drive conversions on online retail platforms.
• Analyze digital marketing performance using tools like Google Analytics, reporting on key metrics and providing actionable insights.
• Collaborate with internal teams (marketing, sales, IT) to ensure a cohesive digital customer experience.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies, particularly in the FMCG e-commerce space.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Conduct A/B testing and other optimization techniques to continuously improve campaign performance.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 2-4 years of proven experience in digital marketing, with a significant focus on e-commerce strategies within the FMCG sector.
• Demonstrated success in managing SEO, SEM, social media marketing, and email marketing campaigns.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing analytics tools.
• Experience with e-commerce platforms and online marketplaces.
• Excellent content creation and copywriting skills.
• Proficiency in MS Office Suite.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong communication and collaboration skills.
• A passion for digital innovation and staying ahead of industry trends.

Benefits

Our client offers a competitive salary package, commensurate with experience. As this is a fully remote role, the candidate will enjoy significant flexibility and work-life balance. Comprehensive benefits include medical aid and retirement contributions. Opportunities for professional growth and development in the rapidly evolving field of digital marketing are provided. This role offers the chance to significantly impact the online success of well-known FMCG brands from anywhere in South Africa. The team operates in a fully remote-first, collaborative environment, fostering innovation and efficiency.