Digital Marketing Manager - FMCG E-commerce

Placements24; Soweto; Híbrido; ZAR 480.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Health benefits

Professional development

Performance bonuses

Descripción de la vacante

Placements24 is hiring a seasoned Digital Marketing Manager to drive online sales and brand growth for FMCG clients on a fully remote basis across South Africa. You will own SEO/SEM, content and email strategies, optimize e-commerce campaigns, and collaborate with remote teams to maximize ROI.

The ideal candidate has 5-7 years in digital marketing within FMCG or consumer goods, strong analytics, and hands-on experience with Google Analytics, Google Ads, and automation tools to scale online

Formación

• Bachelor's degree in Marketing or related field.
• 5-7 years of digital marketing experience with a focus on e-commerce and FMCG.
• Track record of driving online sales and brand growth.
• Strong knowledge of SEO/SEM, social media, content and email marketing.

Responsabilidades

• Develop and implement comprehensive digital marketing strategies aligned with e-commerce goals.
• Manage and optimize SEM, social ads and display campaigns.
• Oversee SEO efforts to improve rankings and drive traffic.
• Develop content marketing and email campaigns to nurture leads and retention.
• Collaborate with e-commerce and creative teams and external agencies.
• Manage digital marketing budgets to maximize ROI.
• Analyze performance with Google Analytics and provide actionable insights.

Conocimientos

Digital marketing strategy

E-commerce growth

SEO

SEM

Content marketing

Email marketing

Analytics

Remote collaboration

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Google Ads

Facebook Ads Manager

Marketing automation

Descripción del empleo

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) industry , is seeking an experienced and results-oriented Digital Marketing Manager to join their team in a fully remote capacity. This crucial role will be responsible for developing and executing cutting-edge digital marketing strategies to drive online sales, enhance brand presence, and engage consumers across various e-commerce platforms. You will leverage your expertise in SEO, SEM, social media marketing, content strategy, and email marketing to maximize reach and conversion rates. The ideal candidate will have a proven track record of success in digital marketing within the FMCG or a related consumer goods sector, with a strong focus on e-commerce. This is a unique opportunity to shape the digital future of the company from anywhere, contributing significantly to its online growth and market leadership. If you are a digitally savvy marketer passionate about driving online engagement and revenue in the dynamic FMCG space, this remote role is perfect for you.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with e-commerce goals and FMCG brand objectives.
• Manage and optimize all digital advertising campaigns, including SEM, social media ads, and display advertising.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive website traffic.
• Develop and execute content marketing strategies, including blog posts, articles, and social media content.
• Manage social media platforms, fostering community engagement and brand advocacy.
• Develop and implement email marketing campaigns to nurture leads and drive customer retention.
• Analyze digital marketing performance using tools like Google Analytics, tracking KPIs and providing actionable insights.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with e-commerce teams, creative teams, and external agencies to ensure cohesive digital campaigns.
• Manage digital marketing budgets effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a strong emphasis on e-commerce and the FMCG sector .
• Proven success in developing and executing digital marketing strategies that drive online sales and brand growth.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, marketing automation software).
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Experience with e-commerce platforms and strategies is essential.
• Must be legally eligible to work in South Africa and comfortable working remotely from any location within the country.

Benefits

• Competitive salary and performance-based bonuses.
• Flexibility of a fully remote work arrangement.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and online training.
• Be at the forefront of digital innovation within the FMCG industry .