Remote Head of Digital Marketing - E-commerce Growth

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Stock options or equity participation

Comprehensive medical, dental, and视on.

Generous paid time off

Job summary

Placements24 is seeking a Head of Digital Marketing to lead our remote-first e-commerce growth in South Africa. You will own digital strategy, budget, and multi-channel campaigns across SEO, SEM, email, content, and social media, driving traffic, conversions, and CAC optimization while leading a dispersed team.

You will partner with product and sales to shape the brand, optimize the customer journey, and report performance to senior leadership, shaping growth for a fast-growing online business.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration or related field.

Responsibilities

• Develop and implement a cutting-edge digital marketing strategy across all channels.
• Lead and mentor a geographically dispersed team of digital marketing specialists.
• Oversee SEO, SEM, social, email, content and affiliate campaigns.
• Manage and optimize the digital marketing budget to maximize ROI and KPIs.
• Drive website traffic, conversions, and customer lifetime value.
• Collaborate with product, sales, and customer service for a cohesive brand experience.
• Analyze campaign data and provide actionable insights for optimization.
• Stay ahead of digital marketing trends and best practices.

Skills

Strategy development

Leadership

SEO/SEM

Analytics & CRO

Budget management

Remote team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Email platforms

CRM tools

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking an innovative and data-driven Head of Digital Marketing to lead their online presence and growth strategies. This is a fully remote position, offering the ultimate flexibility to work from any location within South Africa. You will be responsible for developing and executing comprehensive digital marketing campaigns across all channels, driving website traffic, increasing conversion rates, and optimizing customer acquisition costs. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven ability to manage large budgets, and a passion for leveraging data to achieve exceptional results. This remote-first role requires strong leadership skills, excellent strategic thinking, and the ability to inspire and manage a geographically dispersed team. You will play a pivotal role in shaping the brand's online identity and achieving ambitious growth targets in the competitive e-commerce market.

Key Responsibilities

• Develop and implement a cutting-edge digital marketing strategy aligned with e-commerce business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimize the digital marketing budget to maximize ROI and achieve key performance indicators (KPIs).
• Drive website traffic, increase conversion rates, and improve customer lifetime value.
• Lead, mentor, and manage a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Analyze campaign performance data and provide actionable insights for continuous improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience.
• Manage relationships with external agencies and vendors.
• Report on digital marketing performance and key initiatives to senior leadership.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role within the e-commerce sector.
• Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
• In-depth knowledge of SEO, SEM, social media advertising, email marketing platforms, and analytics tools (e.g., Google Analytics, SEMrush).
• Strong understanding of e-commerce platforms and customer journey optimization.
• Excellent leadership, team management, and communication skills.
• Proficiency in data analysis, A/B testing, and conversion rate optimization (CRO).
• Experience managing significant marketing budgets and demonstrating ROI.
• Ability to thrive in a fast-paced, remote work environment.
• Creative thinker with a strong analytical mindset.

Benefits

• Highly competitive salary and performance-based bonuses.
• Stock options or equity participation.
• Comprehensive medical, dental, and vision insurance.
• Generous paid time off and remote work flexibility.
• Access to professional development and training opportunities.
• Opportunity to shape the digital strategy of a fast-growing e-commerce company.
• A dynamic and collaborative remote work culture.
• Direct impact on business growth and customer acquisition.
• Modern technology stack and tools to facilitate remote work.
• Work from anywhere within South Africa.