Digital Marketing Specialist - FMCG E-commerce

Placements24; Klerksdorp; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Medical aid

Retirement contributions

Job summary

Placements24 is hiring a Digital Marketing Specialist to drive online sales and brand visibility from anywhere in South Africa. This remote role focuses on campaigns across social, search, email, and display, with emphasis on ecommerce performance and conversion optimization.

The ideal candidate has a Bachelor’s degree in Marketing or related field and at least 3 years in digital marketing for FMCG or similar industries, plus strong analytics and communication skills.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3+ years of experience in digital marketing, with a focus on e-commerce and FMCG.
• Proven experience managing SEO, SEM/PPC, social media marketing, and email marketing campaigns.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, search, email, and display.
• Optimize website content and user experience for SEO and conversions.
• Manage paid advertising campaigns and social media advertising, monitoring budgets and metrics.
• Create engaging content for digital channels including social posts, blogs, and newsletters.
• Analyze website traffic and campaign performance to identify trends and insights.
• Develop and execute email marketing strategies to nurture leads and drive loyalty.
• Collaborate with the ecommerce team to ensure a seamless online journey.
• Stay up-to-date with digital marketing trends and best practices.
• Manage social media communities, respond to comments, and foster engagement.
• Prepare regular ROI reports to stakeholders.

Skills

Digital marketing

SEO

SEM/PPC

Social media

Email marketing

Google Analytics

Content creation

Data analytics

Campaign management

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and results-oriented Digital Marketing Specialist to join their growing e-commerce team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa, with a primary focus on driving online sales and brand visibility for our extensive product range. The ideal candidate will possess a strong understanding of digital marketing channels, e-commerce strategies, and data analytics, with a proven track record of success in the FMCG or related industries. You will be responsible for developing and executing innovative digital marketing campaigns, optimizing online advertising efforts, and enhancing our digital presence to attract and engage a wider online customer base. This role is crucial for our digital transformation journey, enabling us to connect more effectively with consumers online. We are looking for a creative, data-driven individual passionate about leveraging digital platforms to achieve business growth. The position requires proactive communication and a results-driven mindset, essential for a remote-first role.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms (social media, search engines, email, display advertising).


• Optimize website content and user experience for improved search engine rankings (SEO) and conversion rates.


• Manage paid advertising campaigns (SEM/PPC) and social media advertising, monitoring budgets and performance metrics.


• Create engaging and compelling content for digital channels, including social media posts, blog articles, and email newsletters.


• Analyze website traffic, campaign performance, and customer behaviour data to identify trends and insights.


• Develop and execute email marketing strategies to nurture leads and drive customer loyalty.


• Collaborate with the e-commerce team to ensure a seamless online customer journey.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices.


• Manage social media communities, respond to comments and messages, and foster engagement.


• Prepare regular reports on digital marketing performance and ROI to stakeholders.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.


• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce and FMCG.


• Proven experience managing SEO, SEM/PPC, social media marketing, and email marketing campaigns.


• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.


• Strong analytical skills with the ability to interpret data and derive actionable insights.


• Excellent written and verbal communication skills.


• Creative thinking and a passion for digital innovation.


• Experience working remotely and managing tasks independently is essential.


• Knowledge of the South African digital landscape is highly desirable.


• Ability to thrive in a fast-paced, remote work environment.

Benefits

• Our client offers a competitive salary commensurate with experience and a comprehensive benefits package, including medical aid and retirement contributions.


• This role is fully remote, offering excellent work-life balance and the convenience of working from home.


• Employees benefit from opportunities for professional development, performance-based bonuses, and a collaborative virtual team environment.