Remote Digital Marketing Strategist - E-commerce FMCG

Placements24; Cape Town; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Medical aid

Provident fund

Online training

Zusammenfassung

Placements24 is partnering with a leading e-commerce FMCG brand to recruit a Remote Digital Marketing Strategist. You will craft and execute strategies across SEO, SEM, social media, content, and email to drive online sales and brand visibility.

The ideal candidate has 4+ years in digital marketing, strong analytics, and hands-on experience with Google Analytics and Google Ads. You will collaborate with ecommerce and creative teams to optimize the customer journey in a fully remote South Africa

Qualifikationen

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum 4 years in digital marketing with e-commerce/FMCG focus.
• Proven expertise in SEO, SEM, social ads, content and email marketing.
• Proficiency with Google Analytics, Google Ads and social platforms.
• Excellent analytical skills to translate data into strategy.

Aufgaben

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversion for our e-commerce FMCG brands.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
• Implement and refine SEO strategies to improve organic search rankings and website visibility.
• Develop and manage engaging content marketing initiatives, including blog posts, social media content, and website copy.
• Oversee email marketing campaigns, including list segmentation, automation, and performance tracking.

Kenntnisse

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Copywriting

Ausbildung

Bachelor's degree

Tools

Google Analytics

Google Ads

Jobbeschreibung

About the Role

Our client, a prominent e-commerce leader within the Fast-Moving Consumer Goods (FMCG) space, is actively seeking a talented and results-driven Remote Digital Marketing Strategist. This role is fully remote, offering the flexibility to work from anywhere within "South Africa". You will be instrumental in crafting and implementing cutting-edge digital marketing strategies to drive online sales, enhance brand visibility, and engage our target audience across all digital platforms. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to translate data insights into actionable strategies. You will play a key role in shaping our client's online presence and driving growth in the competitive e-commerce landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversion for our e-commerce FMCG brands.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
• Implement and refine SEO strategies to improve organic search rankings and website visibility.
• Develop and manage engaging content marketing initiatives, including blog posts, social media content, and website copy.
• Oversee email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze website traffic and user behaviour using tools like Google Analytics, providing actionable insights and recommendations.
• Collaborate with the e-commerce and creative teams to ensure brand consistency and optimize the customer journey.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the FMCG and e-commerce sectors.
• Monitor competitor digital activities and identify opportunities for differentiation.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and FMCG.
• Proven expertise in SEO, SEM, social media advertising, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience in developing and executing successful digital marketing strategies that drive measurable results.
• Excellent analytical skills and the ability to interpret data to inform strategic decisions.
• Strong written and verbal communication skills, with the ability to create compelling marketing copy.
• Self-motivated, organized, and able to manage multiple projects effectively in a remote work environment.
• Experience working with e-commerce platforms is a significant advantage.
• Must be legally eligible to work remotely in South Africa.

Benefits

• This fully remote position offers a competitive salary and performance-based incentives.
• Employees benefit from flexible working hours, allowing for a superior work-life balance.
• Our client provides a comprehensive medical aid package and contributes to a provident fund.
• Access to ongoing online training and development resources will keep your skills sharp.
• You will be part of a forward-thinking company that values innovation and digital expertise.
• Enjoy the autonomy of a remote role combined with the collaborative spirit of a dynamic team.
• Regular virtual team-building activities foster a strong sense of community.