Fully Remote Senior Content Marketing Strategist - George

Placements24; George; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Flexible remote work

Professional development support

Online courses & conferences

Diverse distributed team

Job summary

Placements24, a leading digital media firm, seeks a Fully Remote Senior Content Marketing Strategist to design and execute high-impact content strategies that engage global audiences and drive business growth.

You will create blogs, whitepapers, case studies, social content, video scripts, and website copy, while leveraging SEO and analytics to optimize performance from a distributed team.

Qualifications

• Bachelor’s degree in marketing, journalism, English, communications, or related field.
• 6+ years in content marketing or digital marketing with strategy focus.
• Proven SEO-optimized content across diverse digital platforms.
• Proficiency with SEO tools (SEMrush, Ahrefs) and WordPress CMS.
• Strong content analytics and performance measurement.
• Excellent writing, editing, and proofreading.
• Experience coordinating a content calendar in a remote team.
• Strong communication and collaboration in distributed teams.
• Self-motivated, organized, able to manage multiple projects remotely.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Create engaging content across blogs, whitepapers, case studies, social media, video scripts, and site copy.
• Conduct keyword research and SEO analysis to boost organic visibility.
• Manage the content calendar and publish across channels.
• Collaborate with designers and videographers to produce assets.
• Analyze content performance and report insights.
• Monitor industry trends and competitor strategies.
• Develop content distribution across social, email, and partner channels.
• Understand audience needs to create relevant content.

Skills

Content strategy

SEO

Content creation

Analytics

Remote collaboration

Editing/writing

Education

Bachelor's degree in Marketing, Journalism, English, Communications, or related field

Tools

WordPress

SEMrush

Ahrefs

Job description

About the Role

Our client, a leading digital media company with a global reach, is seeking an exceptional Fully Remote Senior Content Marketing Strategist. This pivotal role is designed for a creative and data-driven individual to conceptualize, develop, and execute high-impact content strategies that resonate with target audiences and drive business growth. Operating entirely remotely, you will be instrumental in shaping our client's brand narrative and establishing them as a thought leader across various digital platforms. This is a unique opportunity to leverage your expertise in content creation and distribution from anywhere in the world, contributing to the success of an innovative organization without the constraints of a physical office location. You will work with a globally distributed team, fostering collaboration and driving forward-thinking marketing initiatives.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create engaging, high-quality content in various formats, including blog posts, whitepapers, case studies, social media updates, video scripts, and website copy.
• Conduct in-depth keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Manage the content calendar, ensuring timely publication across all relevant channels.
• Collaborate closely with designers, videographers, and other content creators to produce visually appealing and impactful assets.
• Analyze content performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights for optimization.
• Monitor industry trends and competitor content strategies to identify new opportunities and maintain a competitive edge.
• Develop and manage content distribution strategies across social media, email newsletters, and partner channels.
• Foster a strong understanding of the target audience's needs and pain points to create relevant and valuable content.

Requirements

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• Minimum of 6 years of experience in content marketing, digital marketing, or a similar role, with a focus on strategy development and execution.
• Demonstrated success in creating compelling and SEO-optimized content for diverse digital platforms.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and content management systems (e.g., WordPress).
• Strong understanding of content analytics and performance measurement.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience managing a content calendar and working with cross-functional teams in a remote setting.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with a distributed team.
• Self-motivated, highly organized, and capable of managing multiple projects simultaneously in a remote work environment.

Benefits

This is a fully remote position offering significant flexibility and autonomy. Our client provides a competitive salary, reflecting the senior nature of the role and the required expertise. Opportunities for professional growth are abundant, with support for online courses, certifications, and virtual conferences. You will be part of a collaborative, forward-thinking, and geographically diverse team. The company fosters a culture of innovation and values work-life balance, allowing you to thrive professionally while maintaining personal well-being. While not tied to a specific physical location, this role is ideal for individuals seeking to excel in content strategy from their home office, contributing to impactful marketing campaigns for a global brand.