Senior Content Strategist

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Dental & vision

Annual leave

Professional development

Job summary

Placements24 is seeking a Senior Content Strategist for a fully remote team. You will develop and execute a comprehensive content strategy that drives engagement, supports marketing goals, and enhances brand visibility across blogs, social media, and website content.

You will lead content initiatives from ideation to execution, leveraging SEO and analytics to optimize performance and inform future campaigns.

Qualifications

• Proven experience as a Content Strategist or Content Marketer.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and analytics platforms such as Google Analytics.
• Ability to work independently and manage multiple projects remotely.

Responsibilities

• Develop and implement a robust content strategy aligned with business objectives and SEO best practices.
• Create, curate, and manage content across blogs, social media, website copy, and emails.
• Conduct keyword research, competitor analysis, and audience segmentation for content creation.
• Measure and report on content performance using analytics tools to identify improvements.
• Collaborate with marketing, design, and product teams to ensure consistent voice and quality.
• Stay updated with industry trends and new content formats to keep the strategy fresh.

Skills

Content Strategy

SEO

Analytics

Remote Work

Tools

CMS

Google Analytics

Job description

About the Role

Our client is looking for a creative and analytical Senior Content Strategist to join their fully remote team. You will be responsible for developing and executing a comprehensive content strategy that drives engagement, supports marketing goals, and enhances brand visibility across various digital channels. This role requires a deep understanding of content marketing, SEO, and audience engagement, working independently to craft compelling narratives and optimize content performance. You will lead content initiatives from ideation to execution, ensuring alignment with overarching business objectives and contributing to a data-driven approach to content creation. This is an ideal opportunity for a seasoned content professional seeking a flexible, remote-first role.

Key Responsibilities

• Develop and implement a robust content strategy aligned with business objectives, target audience needs, and SEO best practices.
• Create, curate, and manage engaging and informative content across multiple platforms, including blogs, social media, website copy, email marketing, and more.
• Conduct keyword research, competitor analysis, and audience segmentation to inform content creation and optimization.
• Measure and report on content performance using analytics tools, identifying areas for improvement and opportunities for growth.
• Collaborate with marketing, design, and product teams to ensure content is consistent in terms of style, quality, and tone of voice.
• Stay up-to-date with industry trends, emerging platforms, and new content formats to keep our strategy fresh and effective.

Requirements

• Proven experience as a Content Strategist , Content Marketer, or similar role.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Highly competitive salary and performance-based incentives.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous annual leave and paid holidays.
• Professional development budget for courses, conferences, and certifications.
• Opportunities to contribute to impactful digital campaigns from anywhere.