Remote Digital Marketing Strategist

Placements24; Durban; Hybrid; ZAR 1,153,000 - 1,811,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development opportunities

Competitive compensation

Job summary

Placements24 is seeking a highly skilled Remote Digital Marketing Strategist to join our fully remote team. You will design and implement data-driven campaigns across SEO, SEM, social media, email, and content marketing to boost brand visibility and engagement.

The ideal candidate has 5+ years in digital marketing, with leadership experience, strong analytics, and proficiency with Google Analytics, SEMrush, and HubSpot.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years in digital marketing, with at least 2 years in a strategic/leadership role.
• Data-driven campaigns with measurable results.
• In-depth knowledge of SEO, SEM, social media, content, email, and analytics tools.
• Excellent analytical and communication skills; remote-work proven.
• Experience with marketing automation and CRM systems.

Responsibilities

• Design, implement, and manage comprehensive digital marketing strategies across SEO, SEM, social media, content, and email.
• Analyze campaign performance, identify trends, and provide actionable optimization insights.
• Perform keyword research and competitive analysis to uncover growth opportunities.
• Oversee social media presence and content creation to boost brand awareness.
• Develop email campaigns to nurture leads and retain customers.
• Collaborate with content creators, designers, and developers for cohesive messaging.
• Stay updated on digital marketing trends and tools to improve strategies.
• Manage digital advertising budgets and ROI; report KPIs to stakeholders.
• Contribute to overall marketing strategy and long-term digital vision.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Marketing automation

CRM

Education

Bachelor's in Marketing/Communications/Digital Media

Master's degree (a plus)

Tools

Google Analytics

SEMrush

HubSpot

Job description

About the Role

Our client, a forward-thinking leader in the Media & PR space, is looking for a highly skilled and motivated Remote Digital Marketing Strategist to join our fully remote team. This role is ideal for a creative and analytical professional who excels at developing and implementing innovative digital strategies to enhance brand visibility and engagement. You will be instrumental in shaping our client's online presence, driving traffic, and optimizing campaigns across various digital channels. As a remote-first organization, we embrace flexibility and empower our team members to work from anywhere, fostering a culture of trust, collaboration, and results-driven success. This is a unique opportunity to make a significant impact in a globally connected industry from the comfort of your own home.

Key Responsibilities

• Design, implement, and manage comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization across all digital platforms.
• Conduct keyword research and competitive analysis to identify opportunities for growth and engagement.
• Manage and oversee social media presence and content creation across various platforms to increase brand awareness and community engagement.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
• Stay abreast of the latest digital marketing trends, tools, and best practices to continuously improve strategies.
• Manage digital advertising budgets and ensure optimal ROI on campaigns.
• Report on key performance indicators (KPIs) to stakeholders, providing clear and concise summaries of campaign effectiveness.
• Contribute to the overall marketing strategy and long-term vision of the company from a digital perspective.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field; Master's degree is a plus.
• Proven track record of 5+ years in digital marketing, with at least 2 years in a strategic or leadership role.
• Demonstrated success in developing and executing data-driven digital marketing campaigns that delivered measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong written and verbal communication skills, with a knack for crafting persuasive and engaging content.
• Experience with marketing automation platforms and CRM systems.
• Ability to work independently, manage time effectively, and meet deadlines in a remote work environment.
• Proactive, self-starter with a passion for digital innovation and continuous learning.
• Experience working in a fully remote setting is highly preferred.

Benefits

As a fully remote position, this role offers unparalleled flexibility and the opportunity to work from anywhere. Our client provides a highly competitive salary, comprehensive health and wellness benefits, and a generous annual leave allowance. Professional development is a priority, with access to online courses, industry webinars, and virtual conferences. You will join a supportive and collaborative team of dedicated professionals, contributing to innovative projects with a global reach. The company fosters a culture that values work-life balance and provides the tools and resources necessary for success in a remote capacity. This is an exceptional chance to advance your career in digital marketing with a company that champions remote work and employee well-being.