Remote Senior Content Strategist - Digital Media

Placements24; George; Hybrid; ZAR 1,500,000 - 2,167,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a highly experienced Senior Content Strategist for a fully remote role. You will shape and execute data-driven content strategies to drive engagement, build brand loyalty, and support business objectives across blogs, social, email, and website.

Lead editorial direction, develop content calendars and guidelines, mentor junior team members, and collaborate with marketing, design and product teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years in content strategy, content marketing, or digital marketing, with remote experience.
• Proven success in developing and executing content strategies that drive traffic, engagement and conversions.
• Expertise in SEO, content optimization techniques, and analytics platforms.

Responsibilities

• Develop and implement data-driven content strategies aligned with marketing goals.
• Oversee creation and distribution of content across blogs, social, email, and website.
• Define content calendars, editorial guidelines, and style guides.
• Collaborate with designers, videographers, and other content creators to produce multimedia assets.
• Analyze content performance and provide actionable optimization insights.
• Stay abreast of industry trends, SEO best practices, and emerging content formats.
• Manage content projects from ideation to publication, ensuring timely delivery and budget adherence.
• Mentor junior content team members and foster a culture of creative excellence.
• Communicate content strategies and performance updates to stakeholders.

Skills

Content strategy

SEO

Remote collaboration

Project management

Writing & storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Master's degree preferred

Tools

CMS platforms (WordPress, etc.)

Google Analytics

SEMrush

Job description

About the Role

Our client, a forward-thinking digital media company, is seeking a highly experienced Senior Content Strategist to join their fully remote team. This pivotal role will involve shaping and executing content strategies that drive engagement, build brand loyalty, and support overarching business objectives. The ideal candidate will have a deep understanding of content marketing, SEO best practices, and the ability to translate complex ideas into compelling narratives across various digital platforms. This is a remote-first position, offering unparalleled flexibility and the opportunity to collaborate with a distributed, talented team from anywhere. You will be instrumental in defining the voice, tone, and editorial direction for our client's digital properties, ensuring consistency and impact. Working from your home office, you will lead content initiatives from conception through execution and analysis, collaborating closely with marketing, design, and product teams. The focus will be on creating high-quality, relevant content that resonates with our target audience and establishes our client as a thought leader in their industry. This role requires a proactive, strategic thinker with a passion for digital storytelling and a proven ability to deliver measurable results in a remote setting.

Key Responsibilities

• Develop and implement data-driven content strategies aligned with marketing goals and audience insights.
• Oversee the creation, curation, and distribution of engaging content across multiple digital channels, including blogs, social media, email newsletters, and website.
• Conduct keyword research, competitive analysis, and audience segmentation to inform content planning.
• Define content calendars, editorial guidelines, and style guides to ensure brand consistency.
• Collaborate with designers, videographers, and other content creators to produce high-quality multimedia assets.
• Analyze content performance using analytics tools (e.g., Google Analytics, SEMrush) and provide actionable insights for optimization.
• Stay abreast of industry trends, SEO best practices, and emerging content formats to continuously improve strategy.
• Manage content projects from ideation to publication, ensuring timely delivery and adherence to budget.
• Mentor junior content team members and foster a culture of creative excellence.
• Communicate content strategies and performance updates to stakeholders across the organization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field; Master's degree preferred.
• 5+ years of experience in content strategy, content marketing, or digital marketing, with a significant portion in a remote capacity.
• Demonstrable success in developing and executing content strategies that drive traffic, engagement, and conversions.
• Expertise in SEO, content optimization techniques, and analytics platforms.
• Excellent writing, editing, and storytelling skills, with a portfolio showcasing diverse content types.
• Proficiency in content management systems (CMS) and digital marketing tools.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills for effective remote collaboration.
• Proactive, self-motivated, and able to work independently with minimal supervision.
• Experience in (Specify Industry, e.g., Tech, Finance, Healthcare) is a strong advantage.

Benefits

• Fully remote work arrangement, offering significant flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Professional development budget and opportunities for continued learning.
• Access to cutting-edge digital marketing tools and technologies.
• Opportunity to shape the content direction of a growing digital media company.
• Collaborative and inclusive virtual team environment.
• Contribution to innovative and impactful digital campaigns.