Senior Content Strategist

Placements24; Stellenbosch; Hybrid; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Remote work

Paid time off

Professional development budget

Job summary

Placements24 is seeking a Senior Content Strategist to join their fully remote team. This pivotal role will define the content vision, roadmap, and drive data-informed strategies across web, social, email, and video.

You will lead content production, audits, and optimization, collaborate with marketing, product, and sales, and measure outcomes with analytics. The ideal candidate has 7+ years in content strategy, SEO, CMS, UX, and strong stakeholder influence.

Qualifications

• Minimum of 7 years of experience in content strategy, content marketing, or related fields.
• Expertise in SEO, CMS, and analytics platforms (e.g., Google Analytics).
• Strong understanding of user experience (UX) principles and how content impacts user journeys.

Responsibilities

• Develop and execute comprehensive content strategies that align with business goals, brand positioning, and audience insights.
• Lead content planning, editorial calendars, and content production workflows across multiple platforms (web, social, email, video).
• Conduct content audits and gap analyses to identify opportunities for improvement and expansion.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure content consistency and effectiveness.
• Define content performance metrics and utilize analytics to measure impact, inform strategy, and drive continuous optimization.
• Stay abreast of industry trends, emerging technologies, and best practices in content strategy and digital marketing.

Skills

Strategic thinking

Analytical skills

Communication

Interpersonal skills

Stakeholder influence

Education

Bachelor's degree in Marketing/Communications/English or equivalent

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking an experienced and forward-thinking Senior Content Strategist to join their fully remote team. This critical role will define and drive the overall content vision and roadmap, ensuring all content efforts align with business objectives and audience needs. You will lead the creation of data-informed content strategies, oversee content production across various channels, and measure the impact of content initiatives. The ideal candidate possesses a deep understanding of content marketing, SEO, user experience, and analytics, with the ability to inspire and guide creative teams from afar. This is an opportunity to shape the narrative of a prominent brand in a remote-first environment, fostering collaboration and innovation across dispersed teams.

Key Responsibilities

• Develop and execute comprehensive content strategies that align with business goals, brand positioning, and audience insights.
• Lead content planning, editorial calendars, and content production workflows across multiple platforms (web, social, email, video).
• Conduct content audits and gap analyses to identify opportunities for improvement and expansion.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure content consistency and effectiveness.
• Define content performance metrics and utilize analytics to measure impact, inform strategy, and drive continuous optimization.
• Stay abreast of industry trends, emerging technologies, and best practices in content strategy and digital marketing.

Requirements

• Minimum of 7 years of experience in content strategy, content marketing, or related fields, with a proven track record of developing successful content programs.
• Demonstrated expertise in SEO, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Strong understanding of user experience (UX) principles and how content impacts user journeys.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent professional experience.

Benefits

• Highly competitive salary package, reflecting senior-level expertise.
• Fully remote position offering maximum work-life flexibility.
• Generous annual leave and paid time off.
• Professional development budget for conferences, courses, and certifications.
• Opportunity to lead content initiatives for a dynamic organization with a global reach.