Remote Senior Content Strategist

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote position

Annual performance reviews

Company-provided equipment and tech

Job summary

Placements24 is seeking a Senior Content Strategist to lead content direction for a remote-first team. Define goals, audiences, and governance; guide editorial calendars and assets across web, blog, case studies and white papers. Collaborate with marketing, product and design to ensure consistent brand voice and measurable engagement.

Ideal candidates have 6+ years in content strategy or content marketing, strong writing and SEO skills, CMS experience, and proven success with distributed teams.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, English, journalism, or related field.
• 6+ years in content strategy, content marketing, or similar roles, including remote work.
• Proven experience developing and executing content strategies across diverse digital channels.
• Strong portfolio of published content showing writing, editing, and content governance expertise.

Responsibilities

• Define content goals, audiences, and governance for cross-channel strategy.
• Audit content, identify gaps, and drive opportunities for improvement.
• Define pillars, messaging, and tone of voice to ensure brand consistency.
• Create content calendars and manage editorial workflows from ideation to publication.
• Collaborate with subject matter experts, writers, designers, and stakeholders for assets.

Skills

Excellent writing and editing

CMS proficiency

SEO best practices

Google Analytics

Project management

Remote collaboration

Research and persona development

Strong communication

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

CMS platforms (WordPress, Drupal)

Job description

About the Role

Our client, a highly respected entity in the creative and digital sector, is actively seeking a talented and experienced Senior Content Strategist to join their entirely remote team. This is a unique opportunity to shape compelling narratives and develop impactful content strategies from the comfort of your own home, regardless of your geographical location. You will be responsible for defining content goals, understanding target audiences, and creating frameworks that guide content creation, delivery, and governance. This role demands a strategic thinker with a passion for storytelling, a deep understanding of digital channels, and the ability to translate complex ideas into clear, engaging content. You will work closely with cross-functional teams, including marketing, product, and design, to ensure content aligns with brand voice and business objectives. This position is perfect for an individual who excels in a remote-first environment and is dedicated to producing high-quality, audience-centric content that drives engagement and achieves measurable results. We are building a distributed team of exceptional talent, and this role is crucial to our success.

Key Responsibilities

• Develop and execute comprehensive content strategies that align with business goals and target audience needs across all digital platforms.
• Conduct content audits, gap analyses, and competitive research to identify opportunities for content improvement and innovation.
• Define content pillars, key messaging, and tone of voice guidelines to ensure brand consistency.
• Create content calendars and manage the editorial workflow from ideation through publication.
• Collaborate with subject matter experts, writers, designers, and other stakeholders to produce high-quality content assets, including website copy, blog posts, case studies, white papers, and social media updates.
• Optimize content for search engines (SEO) and user experience.
• Analyze content performance metrics and use data to inform future content strategy and decision-making.
• Develop and implement content governance policies and procedures.
• Stay informed about industry trends, emerging platforms, and best practices in content strategy and digital marketing.
• Ensure all content is accurate, compliant, and aligned with brand standards.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 6 years of experience in content strategy, content marketing, or a similar role, with a significant portion in a remote capacity.
• Proven experience in developing and executing successful content strategies for diverse digital channels.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in content management systems (CMS) and familiarity with SEO best practices.
• Strong analytical skills and experience using web analytics tools (e.g., Google Analytics).
• Experience in user research and persona development.
• Exceptional communication and collaboration skills, adept at working with distributed teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Self-motivated, organized, and proactive with a strong attention to detail.

Benefits

• Fully remote position offering ultimate flexibility and work-life balance.
• Competitive salary commensurate with experience.
• Opportunity to shape the content landscape for a leading creative and digital company.
• Direct impact on the company's brand presence and customer engagement.
• Access to a range of online learning and professional development resources.
• Collaborative and supportive virtual team environment.
• Annual performance reviews and potential for salary increases.
• Company-provided equipment and technology support.
• Flexible working hours to accommodate different time zones.
• Be part of an innovative and forward-thinking organization.