Remote Content Marketing Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Health, dental, and vision insurance

Professional development and training

Access to content marketing tools

Collaborative remote team environment

Generous paid time off

Job summary

Placements24 is seeking an innovative Remote Content Marketing Manager to lead our content strategy from anywhere. You will create and edit blog posts, white papers, case studies, website copy, social posts and video scripts, ensuring alignment with brand voice and marketing goals.

You will manage the content calendar, optimize for SEO, collaborate with designers, and analyze performance to continually improve engagement and conversions while working in a fully remote team.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Minimum 5 years of content marketing or content strategy experience.
• Proven ability to create engaging content for multiple formats and platforms.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with objectives and customer needs.
• Create, edit, and manage blog posts, white papers, case studies, website copy, social updates, and video scripts.
• Oversee the content calendar and ensure timely, consistent publication across channels.
• Optimize content for SEO to improve organic traffic and visibility.
• Collaborate with designers to produce visually engaging content.
• Analyze content performance and drive improvements from data insights.
• Manage distribution across social, email, and third-party publications.
• Stay updated on industry trends and best practices in content marketing.
• Manage relationships with freelance writers and editors as needed.
• Ensure content adheres to brand guidelines and quality standards.

Skills

Storytelling

Editorial calendars

Project management

Communication

Remote work

Education

Bachelor's degree in Marketing

Tools

CMS

Marketing analytics tools

SEO tools

Job description

About the Role

Our client is seeking an innovative and experienced Remote Content Marketing Manager to spearhead their content strategy and execution. This role is entirely remote, providing you the freedom to work from your preferred location. You will be responsible for creating compelling narratives, developing engaging content across various formats, and distributing it effectively to attract and retain target audiences, ultimately driving business growth. The ideal candidate is a gifted storyteller, a strategic thinker, and a master of multi-channel content distribution. You will lead the content lifecycle from ideation and creation to optimization and analysis, ensuring all content aligns with brand voice and marketing objectives. Collaboration with the broader marketing team, subject matter experts, and external partners will be key. We are looking for a driven professional who can build a robust content engine and connect with our audience in meaningful ways, all from a remote setup.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and customer needs.
• Create, edit, and manage a variety of content formats, including blog posts, articles, white papers, case studies, website copy, social media updates, and video scripts.
• Oversee the content calendar, ensuring timely delivery and consistent publication across all channels.
• Optimize content for SEO to improve search engine visibility and organic traffic.
• Collaborate with designers and other creatives to produce visually appealing and engaging content.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and use data to inform content strategy and improvements.
• Manage content distribution across various platforms, including social media, email, and third-party publications.
• Stay abreast of industry trends, competitor content, and emerging content marketing best practices.
• Manage relationships with freelance writers, editors, and other content creators as needed.
• Ensure all content adheres to brand guidelines, style guides, and quality standards.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a similar role.
• Proven ability to create high-quality, engaging content for diverse audiences and platforms.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing analytics tools.
• Excellent writing, editing, and storytelling skills.
• Proficiency in managing editorial calendars and content workflows.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and manage multiple projects effectively in a remote work environment.

Benefits

• Fully remote work arrangement, providing ultimate flexibility.
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for ongoing professional development and training.
• Access to cutting-edge content marketing tools and platforms.
• A highly collaborative and supportive remote team environment.
• Generous paid time off and holiday schedule.