Senior Content Strategist

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work

Medical, dental, and vision insurance

Generous paid time off

Professional development opportunities

Job summary

Placements24 invites a Senior Content Strategist to lead our remote content initiatives, shaping themes, SEO strategy, and brand voice across blogs, websites, email, and social channels. You will collaborate with product, marketing, and design to produce narratives that engage audiences and drive measurable results.

We value storytelling mastery, data-driven decision making, and the ability to translate complex ideas into clear, compelling content.

Qualifications

• 5+ years of experience in content strategy or related field.
• Proven ability to develop and execute content strategies that drive traffic and conversions.
• Excellent writing, editing, and proofreading with strong storytelling.
• Proficiency in SEO tools and analytics platforms (Google Analytics, SEMrush).
• Experience managing content calendars and CMS platforms.
• Strong strategic thinking and ability to translate complex ideas into clear content.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives.
• Oversee creation, editing, and publishing of content across blogs, websites, social media, and email.
• Conduct keyword research and implement SEO best practices to maximize visibility.
• Analyze content performance metrics and use data-driven insights to refine strategies.
• Define and maintain brand voice, tone, and style guidelines for all content.
• Collaborate with cross-functional teams to align content with product launches and campaigns.

Skills

Content strategy

SEO analytics

CMS experience

Storytelling

Content calendar management

Analytical thinking

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client is seeking a visionary Senior Content Strategist to lead their content initiatives in a fully remote capacity. This role is crucial for developing and implementing a cohesive content strategy that aligns with brand goals and enhances user engagement across all digital touchpoints. You will be responsible for defining content themes, optimizing content for search engines, and ensuring brand voice consistency. The ideal candidate is a masterful storyteller with a deep understanding of content performance metrics and audience segmentation. Working remotely, you will collaborate closely with marketing, product, and design teams to create compelling narratives that resonate with our target audiences and drive measurable results, fostering a strong remote work culture.

Key Responsibilities

• Develop and execute a comprehensive content strategy that supports business objectives and enhances brand authority.
• Oversee the creation, editing, and publishing of high-quality content across various platforms, including blogs, websites, social media, and email.
• Conduct keyword research and implement SEO best practices to maximize content visibility and organic reach.
• Analyze content performance metrics and use data-driven insights to refine strategies and improve engagement.
• Define and maintain brand voice, tone, and style guidelines for all content produced.
• Collaborate with cross-functional teams to ensure content is aligned with product launches and marketing campaigns.

Requirements

• 5+ years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive traffic, engagement, and conversions.
• Excellent writing, editing, and proofreading skills with a strong understanding of storytelling and narrative structure.
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Experience managing content calendars and working with CMS platforms.
• Strong strategic thinking and analytical skills, with the ability to translate complex ideas into clear, concise content.

Benefits

• Highly competitive annual salary and performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive medical, dental, and vision insurance coverage.
• Generous paid time off and opportunities for continuous learning and professional development.
• A collaborative and supportive environment focused on innovation and creative excellence.