Senior Content Strategist

Placements24; LegKraal Gate; Hybrid; ZAR 1,163,000 - 1,828,000; Full time

Benefits offered by this job

Fully remote

Competitive salary and benefits

Professional development opportunities

Job summary

Placements24 is seeking a Senior Content Strategist to join a fully remote team, crafting content plans and strategies that drive engagement and client objectives across digital channels.

You will oversee content creation, perform audits and keyword research, optimize for SEO and user experience, and mentor junior writers in a collaborative, remote-friendly environment.

Qualifications

• Minimum of 5 years in content strategy, content marketing, or related field.
• Proven track record developing and implementing successful content strategies.
• Strong understanding of SEO principles and how to leverage content for search visibility.
• Excellent writing, editing and communication skills.

Responsibilities

• Develop and execute comprehensive content strategies aligned with client goals and target audiences.
• Conduct content audits, keyword research, and competitive analysis to inform strategy.
• Plan and manage content calendars across blogs, social media, websites, email.
• Oversee creation of high-quality, engaging, and SEO-optimized content.
• Collaborate with designers, writers, and SEO specialists for cohesive delivery.
• Analyze content performance using analytics tools and provide optimization insights.
• Stay up-to-date with content marketing trends, SEO algorithms, and best practices.
• Manage client relationships and present content strategies and performance reports.
• Mentor junior content creators and strategists.

Skills

Content strategy

Content marketing

SEO

Writing

Communication

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Google Analytics

SEMrush

Job description

About the Role

Our client, a leading digital marketing agency, is seeking an innovative Senior Content Strategist to join their fully remote team. This remote-first position offers the opportunity to craft compelling content strategies that drive engagement, build brand authority, and achieve client objectives across various digital channels. You will be responsible for developing content plans, overseeing content creation, and analyzing content performance to optimize for SEO and user experience. The ideal candidate is a creative storyteller with a deep understanding of content marketing principles, SEO best practices, and audience engagement strategies. This role is perfect for an experienced strategist who thrives in a collaborative, remote-first environment and is passionate about creating impactful digital narratives.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with client goals and target audiences.
• Conduct content audits, keyword research, and competitive analysis to inform strategy.
• Plan and manage content calendars across various platforms (blogs, social media, websites, email).
• Oversee the creation of high-quality, engaging, and SEO-optimized content, including articles, infographics, videos, and social media posts.
• Collaborate with designers, writers, and SEO specialists to ensure cohesive and effective content delivery.
• Analyze content performance using analytics tools, identifying trends and providing actionable insights for optimization.
• Stay up-to-date with the latest content marketing trends, SEO algorithms, and digital communication best practices.
• Manage client relationships and present content strategies and performance reports.
• Mentor junior content creators and strategists within the team.

Requirements

• Minimum of 5 years of experience in content strategy, content marketing, or a related field.
• Proven track record of developing and implementing successful content strategies that drive measurable results.
• Strong understanding of SEO principles and how to leverage content for search visibility.
• Excellent writing, editing, and communication skills.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics, SEMrush).
• Ability to develop creative content concepts and translate them into actionable plans.
• Demonstrated ability to work independently and manage multiple projects effectively in a remote-first environment.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Experience in an agency setting is a plus.

Benefits

• Fully remote work opportunity, offering maximum flexibility.
• Competitive salary and benefits package.
• Opportunity to work with diverse clients and industries.
• Collaborative and supportive remote team culture.
• Professional development and training opportunities.
• Chance to shape impactful content narratives.