FMCG E-commerce Specialist - Sandton

Placements24; Sandton; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 is seeking an E-commerce Specialist to lead online sales efforts for a major FMCG client in Sandton, Gauteng. You will manage listings, optimize campaigns, and analyze data to drive growth across marketplaces and the direct-to-consumer site.

The role requires 3–5 years in e-commerce, strong SEO/SEM knowledge, and the ability to work hybrid from Sandton or remotely. A fast-paced, collaborative environment offers growth and competitive compensation.

Qualifications

• 3–5 years in e-commerce management or online sales.
• Experience with marketplaces like Takealot or Amazon.
• Strong SEO/SEM and email marketing knowledge.

Responsibilities

• Develop and execute e-commerce strategies to grow online sales.
• Manage product listings on marketplaces and the DTC site.
• Plan, execute and measure digital campaigns (SEM, social, email).
• Analyze e-commerce data and website metrics to identify trends.
• Collaborate with marketing, sales, IT and supply chain.
• Provide regular e-commerce performance reports.

Skills

E-commerce management

Digital marketing

SEO/SEM

Google Analytics

CMS proficiency

Data analysis

Education

Bachelor's in Marketing

Business Administration

Digital Media

Tools

Takealot

Amazon

CMS platforms

Analytics tools

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and skilled E-commerce Specialist to join their team based in Sandton, Gauteng. This role is critical for developing and executing online sales strategies to expand our digital footprint and drive revenue growth through various e-commerce platforms and direct-to-consumer channels. You will be responsible for managing online product listings, optimizing digital marketing campaigns, analyzing online sales data, and enhancing the overall customer online experience. The ideal candidate will have a strong understanding of the digital landscape, FMCG market nuances, and a passion for leveraging technology to achieve business objectives. This is an exciting opportunity to shape our online presence in a fast-paced and evolving market.

Key Responsibilities

• Develop and implement effective e-commerce strategies to drive sales and market share growth for FMCG products.
• Manage and optimize product listings on various online marketplaces and the company's direct-to-consumer website.
• Plan, execute, and measure the performance of digital marketing campaigns (e.g., SEM, social media advertising, email marketing).
• Analyze e-commerce sales data, website traffic, and customer behavior to identify trends and opportunities.
• Collaborate with marketing, sales, and IT teams to ensure a seamless online customer journey.
• Monitor competitor e-commerce activities and market trends.
• Identify and leverage new online sales channels and opportunities.
• Ensure product information accuracy, compelling content, and high-quality visuals across all digital platforms.
• Manage online inventory levels and work with the supply chain team to ensure timely fulfillment.
• Provide regular reports on e-commerce performance, insights, and recommendations to management.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 3-5 years of experience in e-commerce management, digital marketing, or online sales, preferably within the FMCG sector.
• Proven experience managing online marketplaces (e.g., Takealot, Amazon) and/or Direct-to-Consumer (DTC) websites.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in e-commerce platforms, analytics tools (e.g., Google Analytics), and CMS.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication and collaboration skills.
• Ability to work effectively in a fast-paced, dynamic environment in Sandton or remotely.
• Creative thinking and a passion for digital innovation.
• Understanding of online payment gateways and logistics for e-commerce is a plus.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Opportunities for professional development and training in cutting-edge digital marketing.
• Comprehensive medical and retirement benefits.
• A collaborative and innovative work culture.
• The chance to significantly impact the online growth of a leading FMCG brand.