E-commerce Marketing Specialist - FMCG

Placements24; Mossel Bay; Hybrid; ZAR 400,000 - 650,000; Full time

Benefits offered by this job

Performance-based bonuses

Flexible working hours

Learning and development opportunities

Job summary

Placements24 is seeking an E-commerce Marketing Specialist to lead online sales initiatives in a fully remote South Africa setup. You will design and execute digital marketing strategies, manage paid ads, optimize SEO, craft product content, and analyze performance to boost ROI.

Ideal candidates have 4+ years in e-commerce marketing, experience with Shopify/WooCommerce, and strong analytics. Remote-first role offering flexible hours and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum of 4 years in e-commerce marketing, preferably FMCG.
• Proven success in managing and optimizing digital advertising campaigns.
• Strong SEO/SEM, social media, and email marketing expertise.
• Experience with Shopify or WooCommerce and analytics tools like Google Analytics.
• Experience with A/B testing and CRO techniques.
• Excellent copywriting and content creation skills.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive sales and brand awareness.
• Manage and optimize paid advertising campaigns for maximum ROI.
• Conduct keyword research and apply SEO best practices.
• Create engaging product descriptions and website content.
• Analyze website traffic, sales data, and campaign performance using analytics.
• Identify CRO opportunities and run A/B tests.
• Manage social media presence and online communities to build brand loyalty.
• Collaborate with design and content teams on marketing materials.
• Stay updated on e-commerce trends and digital marketing practices.
• Develop and execute email campaigns to nurture leads and retain customers.
• Manage relationships with e-commerce platform partners and third-party providers.
• Monitor competitor activities and identify competitive advantages.

Skills

Analytical mindset

Communication

Copywriting

Project management

Education

Bachelor's degree in Marketing/ Digital Media/ Business

Tools

Shopify

WooCommerce

Google Analytics

Google Ads

Email marketing platforms

Job description

About the Role

Our client, a forward-thinking leader in the FMCG sector, is looking for a creative and data-driven E-commerce Marketing Specialist to spearhead their online sales initiatives. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for developing and executing comprehensive digital marketing strategies to drive online traffic, engagement, and conversions across various e-commerce platforms. Your role will involve managing paid advertising campaigns, optimizing website content for search engines, developing compelling product descriptions, and analyzing performance metrics to continuously improve ROI. The ideal candidate possesses a deep understanding of e-commerce trends, digital marketing tools, and proven experience in growing online sales for consumer brands. This is an exceptional opportunity to contribute significantly to the digital transformation of a leading FMCG company while enjoying the benefits of a remote-first work environment. We seek a proactive individual with a passion for digital innovation and a knack for creating impactful online customer experiences. Your expertise will be crucial in shaping our client's online presence and achieving ambitious e-commerce growth targets.

Key Responsibilities

• Develop and implement cutting-edge e-commerce marketing strategies to drive sales and brand awareness.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) for maximum ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and persuasive product descriptions and website content.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics.
• Identify opportunities for conversion rate optimization (CRO) and implement A/B testing.
• Manage social media presence and engage with online communities to build brand loyalty.
• Collaborate with design and content teams to create compelling visual assets and marketing materials.
• Stay updated on the latest e-commerce trends, technologies, and digital marketing best practices.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Manage relationships with e-commerce platform partners and third-party service providers.
• Monitor competitor e-commerce activities and identify competitive advantages.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of proven experience in e-commerce marketing, preferably within the FMCG industry.
• Demonstrated success in managing and optimizing digital advertising campaigns.
• Proficiency in SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent copywriting and content creation skills.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and marketplaces.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong understanding of online consumer behavior and purchasing patterns.
• Excellent communication skills, adaptable to a remote work environment.

Benefits

• Competitive salary package for a remote role.
• Performance-based bonuses.
• Flexible working hours and location.
• Opportunities for continuous learning and professional development in digital marketing.
• Exposure to innovative digital marketing strategies.
• A supportive and collaborative remote team environment.
• Contribution to a leading FMCG brand's digital growth.