FMCG E-commerce Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Performance bonuses

Medical and retirement benefits

Employee discounts

Professional development opportunities

Autonomy in Sandton

Job summary

Placements24 in Sandton, Gauteng seeks an experienced FMCG E-commerce Manager to lead online sales and digital presence from Sandton. You will develop and execute an end‑to‑end e‑commerce strategy to grow revenue, optimise the customer journey, and broaden market reach.

The role requires 5–7 years in e‑commerce, ideally in FMCG, with hands‑on experience on Shopify/Magento/WooCommerce and Google Analytics. A Bachelor's in Marketing or related field is essential; a Master’s is a plus.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years progressive e-commerce management experience, preferably FMCG.
• Strong knowledge of e‑commerce platforms and digital marketing tools.
• Excellent analytical and project management skills.
• Familiarity with online retail operations and CRO.

Responsibilities

• Develop, implement, and manage the overall e-commerce strategy and roadmap for the FMCG products.
• Oversee day-to-day operations of the e-commerce platform ensuring a user-friendly interface.
• Drive online sales growth through digital marketing including SEO, SEM, social media, email, and affiliates.
• Manage product listings, content, and merchandising to optimize visibility and conversion.
• Analyze performance metrics and customer behavior to identify growth opportunities.
• Collaborate with marketing to execute integrated online campaigns.
• Manage relationships with platform providers, payment gateways, and vendors.
• Ensure efficient order fulfillment and customer service for online sales.
• Stay updated on e-commerce trends in FMCG and Gauteng.

Skills

Strategic thinking

Analytical skills

Project management

Stakeholder management

Communication skills

Budget management

E-commerce experience

Education

Bachelor's degree in Marketing

Master's degree

Tools

Shopify

Magento

WooCommerce

Google Analytics

Google Ads

Job description

About the Role

Our client, a forward-thinking leader in the FMCG sector, is seeking an experienced and strategic FMCG E-commerce Manager to spearhead their online sales and digital presence from Sandton, Gauteng. This pivotal role will be responsible for developing and executing a comprehensive e-commerce strategy to drive online sales, optimize the customer journey, and expand market reach in the digital space. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing, online retail operations, and a proven track record of success in growing online businesses, preferably within the FMCG industry. You will collaborate closely with marketing, sales, IT, and operations teams to ensure a seamless and engaging online customer experience. This is an exceptional opportunity to shape the digital future of a leading FMCG company and drive significant growth in one of its key markets. We are looking for an innovative and analytical leader who can leverage data and technology to achieve ambitious e-commerce goals.

Key Responsibilities

• Develop, implement, and manage the overall e-commerce strategy and roadmap for the company's FMCG products in Sandton.
• Oversee the day-to-day operations of the e-commerce platform, ensuring a user-friendly interface and seamless customer experience.
• Drive online sales growth through effective digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and affiliate programs.
• Manage product listings, content, and merchandising on the e-commerce platform to optimize visibility and conversion rates.
• Analyze e-commerce performance metrics, customer behavior, and market trends to identify opportunities for improvement and growth.
• Collaborate with the marketing team to develop and execute integrated online campaigns.
• Manage relationships with e-commerce platform providers, payment gateways, and other third-party vendors.
• Ensure efficient order fulfillment, shipping, and customer service processes for online sales.
• Stay abreast of emerging e-commerce technologies, trends, and best practices within the FMCG sector in Gauteng.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in e-commerce management, with a strong preference for FMCG experience.
• Proven track record of successfully managing and growing e-commerce businesses and online sales.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Ads).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent project management and organizational skills.
• Strong understanding of online retail operations, customer journey mapping, and conversion rate optimization (CRO).
• Effective communication, negotiation, and stakeholder management skills.
• Experience managing budgets and P&Ls for e-commerce operations.
• Familiarity with online payment systems and logistics for e-commerce in Sandton.

Benefits

• Highly competitive salary package commensurate with experience and expertise.
• Performance-based bonuses and incentives tied to e-commerce growth.
• Comprehensive medical and retirement benefits.
• Generous employee discounts on company products.
• Opportunities for professional development and attending industry conferences.
• A dynamic and innovative work environment in Sandton with significant autonomy.