FMCG E-commerce Specialist

Placements24; Randburg; Hybrid; ZAR 480,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Professional development

Dynamic environment

Job summary

Placements24 is seeking an experienced E-commerce Specialist in Randburg to drive online revenue across major platforms and optimise product listings. You will collaborate with marketing, sales and IT to align digital activities with broader business goals in a fast-paced FMCG environment.

Responsibilities include developing ecommerce strategies, managing listings, executing ad campaigns, analysing performance, and ensuring a seamless customer journey from discovery to delivery.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce or related field.
• 4+ years of e-commerce management experience, preferably in FMCG.
• Proven experience with major e-commerce platforms and online marketplaces.
• Strong understanding of digital marketing (SEO, SEM, social ads) and analytics.
• Excellent analytical, communication and collaboration skills.

Responsibilities

• Develop and execute e-commerce strategies to grow online sales and market share.
• Manage product listings across platforms (Takealot, Woolworths, etc.).
• Plan and run online advertising campaigns (PPC, social ads) to boost conversions.
• Analyze sales data, web traffic and customer behavior to identify opportunities.
• Monitor competitors and market trends to maintain competitive position.
• Collaborate with marketing for content, promotions and campaigns online.
• Ensure a high-quality customer experience throughout the purchasing journey.
• Manage inventory and fulfillment to ensure timely online delivery.
• Provide regular performance reports and actionable recommendations.

Skills

E-commerce management

Digital marketing

Data analytics

Project management

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO tools

Job description

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a driven and experienced E-commerce Specialist to spearhead their online sales initiatives. This on‑site role, based in Randburg , is pivotal in enhancing our client's digital presence and driving online revenue growth across various e-commerce platforms. The ideal candidate will possess a deep understanding of online retail strategies, digital marketing, and platform management within the FMCG context. You will be responsible for optimizing product listings, managing online advertising campaigns, analyzing sales performance, and ensuring a seamless customer experience. This position requires a strategic thinker with strong analytical skills and a proven ability to manage complex online operations. You will work closely with the marketing, sales, and IT teams to ensure all e-commerce activities are aligned with broader business goals and contribute to the overall success of our client's brands in the digital space. A passion for online innovation and customer engagement is essential.

Key Responsibilities

• Develop and execute comprehensive e-commerce strategies to drive online sales and market share.
• Manage and optimize product listings across various online retail platforms (e.g., takealot, Woolies Dash, Takealot).
• Plan and execute online advertising campaigns (PPC, social media ads) to increase visibility and conversions.
• Analyze e-commerce sales data, website traffic, and customer behavior to identify trends and opportunities.
• Monitor online competitor activities and market trends to ensure competitive positioning.
• Collaborate with the marketing team on digital content creation, promotions, and campaigns tailored for online channels.
• Ensure a high-quality customer experience throughout the online purchasing journey.
• Manage inventory levels and fulfillment processes to ensure timely delivery of online orders.
• Provide regular reports on e-commerce performance, insights, and recommendations to management.

Requirements

• A Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• A minimum of 4 years of experience in e-commerce management, preferably within the FMCG sector .
• Proven experience with major e-commerce platforms and online marketplaces.
• Strong understanding of digital marketing principles, including SEO, SEM, social media advertising, and content marketing.
• Excellent analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Experience in managing online advertising budgets and optimizing campaign performance.
• Strong communication, project management, and collaboration skills.
• Ability to adapt to a fast-paced and evolving digital environment.
• Must be based in or willing to commute to Randburg .

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to significantly impact the online growth of a leading FMCG company.
• Professional development and training in the latest e-commerce trends and technologies.
• A dynamic and collaborative work environment.
• Hybrid work arrangement offering flexibility and operational engagement.