Email Marketing Specialist (Remote-First)

Placements24; LegKraal Gate; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Career development

Health benefits

Annual leave

Home office stipend

Equipment provided

Team events

Job summary

Placements24 is seeking an Email Marketing Specialist to join a remote-first marketing team in South Africa. You will develop and execute email campaigns that nurture leads, engage customers, and drive conversions across platforms like Mailchimp, HubSpot, and SendGrid.

You will craft persuasive copy, optimize deliverability, and analyze performance to inform strategy, all within a collaborative, remote environment in SA. The role offers flexibility and strong career growth opportunities.

Qualifications

• 2-4 years of hands-on experience in email marketing or related digital marketing.
• Strong copywriting, editing and proofreading skills with persuasive messaging.
• Experience with email marketing platforms and marketing automation tools.
• Solid understanding of deliverability, analytics and best practices.
• Familiarity with HTML/CSS for basic email template customization.

Responsibilities

• Design, build, test, and deploy email campaigns and automated workflows.
• Manage email platform including segmentation and scheduling.
• Create compelling subject lines and copy to improve open rates and CTRs.
• Analyze performance metrics and provide optimization insights.
• Collaborate with content/design teams for on-brand templates and assets.
• Implement A/B testing for subject lines, content, and send times.
• Ensure compliance with email regulations (POPIA, GDPR).
• Maintain healthy lists and growth strategies.
• Stay updated on email marketing trends and automation.
• Integrate email efforts with broader digital marketing strategies.

Skills

Email marketing

Campaign management

Analytics

Copywriting

A/B testing

Deliverability

HTML/CSS basics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

SendGrid

HubSpot

Job description

About the Role

Our client is seeking a skilled and enthusiastic Email Marketing Specialist to join their thriving, fully remote marketing department. This position is central to developing and executing effective email marketing campaigns that nurture leads, engage existing customers, and drive conversions. You will leverage your expertise in email marketing platforms, automation, and analytics to create personalized and impactful communication. The ideal candidate is detail-oriented, possesses strong copywriting skills, and thrives in a collaborative, remote-first environment. This role offers the flexibility to work from anywhere in South Africa, providing an excellent opportunity for a professional seeking work-life balance and significant career growth. You will be instrumental in shaping our customer communication strategies.

Key Responsibilities

• Design, build, test, and deploy engaging email marketing campaigns and automated workflows.
• Manage the email marketing platform (e.g., Mailchimp, SendGrid, HubSpot), including list segmentation and campaign scheduling.
• Develop compelling and effective email copy and subject lines that drive open and click-through rates.
• Analyze email campaign performance metrics (open rates, CTR, conversions) and provide actionable insights for optimization.
• Collaborate with the content and design teams to create visually appealing and on-brand email templates and assets.
• Implement A/B testing strategies for subject lines, content, calls-to-action, and send times.
• Ensure compliance with email marketing regulations (e.g., POPIA, GDPR) and best practices.
• Manage email list health, including list growth strategies and segmentation.
• Stay informed about the latest trends and technologies in email marketing and automation.
• Assist in integrating email marketing efforts with broader digital marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of hands-on experience in email marketing or a related digital marketing role.
• Proven experience with email marketing platforms and marketing automation tools.
• Excellent copywriting, editing, and proofreading skills with a strong focus on clear and persuasive messaging.
• Solid understanding of email marketing best practices, deliverability, and analytics.
• Experience with A/B testing and data analysis to optimize campaign performance.
• Familiarity with HTML/CSS for basic email template customization is a plus.
• Strong organizational skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills, essential for remote teamwork.
• Self-motivated and able to work independently in a remote setting.

Benefits

• Competitive salary package.
• Fully remote work environment with flexible working hours.
• Opportunities for professional development and continuous learning, including access to online courses and certifications.
• Comprehensive health and wellness benefits.
• Generous annual leave and paid public holidays.
• A supportive and collaborative remote team culture.
• Company-provided equipment and a home office stipend.
• Regular virtual team-building events and activities.
• Potential for career advancement within the company.

Work on impactful email marketing strategies for a growing client.