Email Marketing Specialist - CRM & Automation Expert

Placements24; Benoni; Hybride; ZAR 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Medical aid

Retirement fund

Hybrid role

Professional development

Paid time off

Résumé du poste

Placements24 in South Africa is seeking an Email Marketing Specialist to lead targeted campaigns, manage CRM, and optimize ROI. The role combines remote work with in-office collaboration at Benoni, Gauteng.

You will craft email content, segment lists, set up automated workflows, analyze performance, and stay ahead of best practices in a fast-growing e-commerce environment. A Bachelor’s degree and 3+ years in email marketing are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in email marketing and CRM management.
• Proven experience with email marketing platforms (Mailchimp, HubSpot, Sendinblue, ActiveCampaign).
• Strong understanding of customer segmentation, list management, and campaign automation.
• Proficiency in HTML/CSS for email template design is an advantage.

Responsabilités

• Develop and execute a comprehensive email marketing strategy aligned with business goals.
• Create, write, and edit engaging email copy and subject lines to drive open rates and click-through rates.
• Design and build visually appealing email templates using HTML/CSS.
• Segment customer databases and target campaigns to specific audience groups based on behavior and demographics.
• Set up and manage automated email workflows, including welcome series, nurture campaigns, and abandoned cart reminders.
• Monitor and analyze email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• A/B test different elements of email campaigns to optimize results.
• Ensure compliance with email marketing regulations (GDPR, POPIA).
• Manage and maintain the email marketing platform and CRM system, ensuring data accuracy.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.

Connaissances

Email marketing

CRM management

Segmentation

Automation workflows

HTML/CSS

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Mailchimp

HubSpot

Sendinblue

ActiveCampaign

Description du poste

About the Role

Our client, a rapidly growing e-commerce retailer, is looking for a detail-oriented and strategic Email Marketing Specialist to join their marketing team. This role is crucial for developing and executing effective email marketing campaigns, managing customer relationships, and driving sales through targeted communications. The ideal candidate will have a strong understanding of email marketing platforms, CRM systems, automation workflows, and best practices for engagement and conversion. You will be responsible for crafting compelling email content, segmenting customer lists, analyzing campaign performance, and optimizing strategies to maximize ROI. This hybrid role offers flexibility, combining remote work with essential in-office collaboration at our **Benoni, Gauteng** location.

Key Responsibilities

• Develop and execute a comprehensive email marketing strategy aligned with business goals.
• Create, write, and edit engaging email copy and subject lines to drive open rates and click-through rates.
• Design and build visually appealing email templates using HTML/CSS.
• Segment customer databases and target campaigns to specific audience groups based on behavior and demographics.
• Set up and manage automated email workflows, including welcome series, nurture campaigns, and abandoned cart reminders.
• Monitor and analyze email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• A/B test different elements of email campaigns (e.g., subject lines, content, CTAs, send times) to optimize results.
• Ensure compliance with email marketing regulations (e.g., GDPR, POPIA).
• Manage and maintain the email marketing platform and CRM system, ensuring data accuracy.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in email marketing and CRM management.
• Proven experience with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue, ActiveCampaign).
• Strong understanding of customer segmentation, list management, and campaign automation.
• Proficiency in HTML and CSS for email template design is a significant advantage.
• Excellent copywriting, editing, and proofreading skills.
• Familiarity with A/B testing methodologies and analytics reporting.
• Data-driven approach with strong analytical skills to interpret campaign performance.
• Detail-oriented with strong organizational and project management abilities.
• Understanding of digital marketing principles and customer journey mapping.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and a retirement fund.
• This hybrid role allows for a flexible work arrangement, combining remote work with valuable in-office collaboration at our **Benoni, Gauteng** office.
• Employees benefit from opportunities for professional development, training, and career advancement within a growing e-commerce business.
• Join a dynamic and supportive team environment where your contributions are recognized and valued.
• Enjoy ample paid time off and be part of an innovative company culture.