Remote Email Marketing Specialist

Placements24; Durban; Hybrid; ZAR 1,153,000 - 1,482,000; Full time

Benefits offered by this job

Flexibility & autonomy

Competitive salary

Health benefits

Remote training

Job summary

Placements24 is seeking a Remote Email Marketing Specialist to join a globally distributed team. You will develop, implement, and optimize email campaigns to drive engagement and nurture leads, with a focus on segmentation, automation, and A/B testing.

Ideal candidates excel in copywriting, HTML/CSS for email, and analytics, with experience using Mailchimp, HubSpot, or SendGrid. This fully remote role offers autonomy and flexible scheduling.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Strong knowledge of segmentation, automation, and analytics.
• Excellent copywriting and editing skills with persuasive content.
• Experience with HTML/CSS for email design is a significant advantage.
• Familiarity with CRM systems and remote work capability.

Responsibilities

• Design, implement, and manage targeted email campaigns including newsletters and automated workflows.
• Develop compelling email copy and build visually appealing HTML emails.
• Segment lists for personalized communication across audience groups.
• Perform A/B testing on subject lines, content, and send times.
• Monitor metrics and provide detailed campaign reports.
• Collaborate with content and design teams for engaging visuals.
• Ensure compliance with GDPR/C CAN-SPAM and data hygiene.
• Manage email platform and database, seeking growth opportunities.
• Stay updated on best practices and industry trends.

Skills

Email marketing

Automation & segmentation

A/B testing

Copywriting

HTML/CSS for email

Analytics

CRM familiarity

Remote work

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

SendGrid

Job description

About the Role

Our client is a leading provider of innovative solutions, and they are looking for a dedicated Remote Email Marketing Specialist to join their globally distributed team. This role is a remote-first position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and optimizing email marketing campaigns that drive engagement, nurture leads, and support sales objectives. The ideal candidate is a master of email marketing strategy, possesses excellent writing skills, and has a strong understanding of segmentation, automation, and A/B testing. You will play a crucial role in enhancing customer communication and loyalty. This is a fully remote opportunity, perfect for individuals seeking autonomy and the ability to manage their work schedule effectively.

Key Responsibilities

• Design, implement, and manage targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop compelling email copy and design visually appealing HTML emails.
• Segment email lists to ensure relevant and personalized communication to different audience groups.
• Conduct A/B testing on subject lines, content, send times, and other elements to optimize campaign performance.
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide detailed reports.
• Collaborate with content and design teams to create engaging email content and visuals.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Manage the email marketing platform and database, ensuring data accuracy and hygiene.
• Identify opportunities for email list growth and optimization.
• Stay current with email marketing best practices, emerging technologies, and industry trends.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, SendGrid, or similar.
• Strong understanding of email marketing principles, segmentation, automation, and analytics.
• Excellent copywriting and editing skills, with a knack for crafting persuasive and engaging content.
• Experience with HTML and CSS for email design is a significant advantage.
• Ability to analyze data and translate insights into actionable strategies.
• Strong organizational skills and attention to detail.
• Self-motivated and able to work independently in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Familiarity with CRM systems.

Benefits

• unparalleled flexibility and autonomy
• competitive salary
• comprehensive health benefits
• opportunities for professional development and remote training

The company culture emphasizes collaboration, innovation, and employee well-being, ensuring a rewarding work experience.