Remote Email Marketing Specialist

Placements24; Centurion; Remote; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Flexible working hours

Work from home

Global company exposure

Online training resources

Job summary

Placements24 is seeking a dedicated Remote Email Marketing Specialist to join our marketing team. This fully remote role within South Africa focuses on designing and executing effective email campaigns to nurture leads, drive sales, and boost customer loyalty.

You will craft compelling copy, build templates, manage lists, and analyze performance while collaborating with the marketing team to maintain content calendars and campaign momentum.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue).
• Strong understanding of segmentation, automation, and AB testing.
• Excellent copywriting and editing skills in English.
• HTML/CSS familiarity for email templates is a plus.
• Experience with data analysis and reporting tools.
• Ability to manage multiple remote projects and meet deadlines.
• Marketing-related degree or certification is beneficial.

Responsibilities

• Design and execute email campaigns including segmentation, A/B testing, and automation.
• Write clear, persuasive email copy for different audience segments.
• Develop visually appealing templates aligned with brand guidelines.
• Manage email lists with data hygiene and privacy compliance.
• Analyze campaign performance and report on key metrics.
• Collaborate with marketing to create content calendars and ensure timely campaigns.
• Identify opportunities to optimize email performance through testing.
• Stay updated on email marketing best practices and technologies.

Skills

Email marketing

Segmentation

Automation

AB testing

Copywriting

Editing

Data analysis

Remote work

Time management

Education

Marketing degree

Tools

Mailchimp

HubSpot

Sendinblue

HTML/CSS

Job description

About the Role

Our client is seeking a dedicated and skilled Remote Email Marketing Specialist to join their marketing team. This position is entirely remote, allowing you to work from anywhere within South Africa. You will be responsible for conceptualizing, creating, and executing effective email marketing campaigns designed to nurture leads, drive sales, and enhance customer loyalty. This role requires a proactive individual with a keen eye for detail and a passion for crafting compelling email content. As a Remote Email Marketing Specialist, you will play a crucial part in our client's digital communication strategy, contributing to significant growth targets. This is a fully remote role, ideal for professionals seeking flexibility and autonomy.

Key Responsibilities

• Design and implement email marketing campaigns, including segmentation, A/B testing, and automation workflows.
• Write clear, concise, and persuasive email copy tailored to different audience segments.
• Develop visually appealing email templates that align with brand guidelines.
• Manage email lists, ensuring data hygiene and compliance with privacy regulations.
• Analyze email campaign performance, track key metrics (open rates, click-through rates, conversions), and provide detailed reports.
• Collaborate with the marketing team to develop content calendars and ensure timely campaign execution.
• Identify opportunities to optimize email performance through testing and data analysis.
• Stay abreast of email marketing best practices and evolving technologies.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue).
• Strong understanding of email marketing principles, segmentation, automation, and A/B testing.
• Excellent copywriting and editing skills with a strong command of English.
• Familiarity with HTML/CSS for email template customization is a plus.
• Experience with data analysis and reporting tools.
• Ability to manage multiple projects and meet deadlines effectively in a remote setting.
• A relevant degree or certification in Marketing or a related field is beneficial.

Benefits

• Competitive compensation package.
• Flexible working hours and the ability to work from home.
• Opportunity to work with a forward-thinking global company.
• Gain experience in a growing field with high demand.
• Direct impact on campaign success and business growth.
• Access to online training and professional development resources.