Remote Email Marketing Automation Specialist

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 640,000; Full time

Job summary

Placements24 is seeking a meticulous Remote Email Marketing Automation Specialist to join its fully remote team. You will develop, implement, and optimize automated email campaigns to nurture leads, engage customers, and drive conversions.

Responsibilities include designing journeys, personalizing communications, and collaborating with content/design/products to maximize impact. Knowledge of SA market dynamics, especially Port Elizabeth, is beneficial.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2–4 years hands-on experience in email marketing and marketing automation.
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of email marketing best practices, deliverability, and segmentation.
• Excellent copywriting and editing skills; persuasive content.
• HTML/CSS proficiency for email templates is a plus.
• Analytical mindset to interpret data and drive optimization.
• Ability to work independently in a remote team environment.

Responsibilities

• Design, build, test, and deploy automated email campaigns and workflows using marketing automation platforms.
• Develop segmentation strategies for targeted and personalized emails.
• Create compelling email copy and design templates aligned with brand guidelines.
• Monitor campaign performance; analyze metrics and provide actionable insights.
• Conduct A/B testing on subject lines, content, and CTAs to optimize results.
• Ensure compliance with GDPR and POPIA regulations.
• Collaborate with content, design, and product teams for seamless execution.
• Stay updated on email marketing trends and best practices.

Skills

Analytical mindset

Copywriting

Project management

Remote work

Data-driven

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

HTML/CSS

Job description

About the Role

Our client is looking for a meticulous and data-driven Remote Email Marketing Automation Specialist to join their fully remote team. This position is critical for developing, implementing, and optimizing automated email marketing campaigns that nurture leads, engage customers, and drive conversions. You will be responsible for leveraging marketing automation platforms to create sophisticated customer journeys, personalize communication, and ensure maximum campaign effectiveness. As a fully remote employee, you will have the flexibility to work from any location while collaborating closely with the marketing department to achieve strategic goals. We are seeking an individual with a strong understanding of email marketing best practices and a passion for leveraging technology to enhance customer relationships, with an awareness of the market dynamics that impact regions like Port Elizabeth.

Key Responsibilities

• Design, build, test, and deploy automated email marketing campaigns and workflows using marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp).


• Develop segmentation strategies to deliver targeted and personalized email communications.


• Create compelling email copy and design effective templates that align with brand guidelines and optimize for engagement.


• Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide actionable insights for optimization.


• Conduct A/B testing on subject lines, content, and calls-to-action to improve campaign effectiveness.


• Ensure compliance with email marketing regulations (e.g., GDPR, POPIA).


• Collaborate with content, design, and product teams to ensure seamless campaign execution.


• Stay updated on the latest trends and best practices in email marketing and marketing automation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.


• 2-4 years of hands-on experience in email marketing and marketing automation.


• Proficiency with one or more leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).


• Strong understanding of email marketing best practices, deliverability, and segmentation.


• Excellent copywriting and editing skills, with a focus on persuasive and engaging content.


• Proficient in HTML/CSS for email template customization is a plus.


• Analytical mindset with the ability to interpret data and provide recommendations.


• Strong organizational and project management skills.


• Ability to work independently and effectively in a remote team environment.


• Understanding of the South African consumer landscape, particularly as it relates to Port Elizabeth, is beneficial.

Benefits

This fully remote position offers unparalleled flexibility and work-life balance. Our client provides a competitive salary, opportunities for continuous learning and professional certifications, and a collaborative digital workspace. You will be instrumental in shaping our customer communication strategies and have a direct impact on our business growth. This role is ideal for a motivated specialist who can contribute effectively from a distance while understanding the nuances relevant to markets like Port Elizabeth.