Remote Email Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Career development resources

Remote team culture

Job summary

Placements24 is seeking a creative and data-driven Remote Email Marketing Specialist to join its fully remote team in South Africa. You will own the lifecycle of email campaigns, from strategy and segmentation to deployment and performance analysis.

This role emphasizes engaging customers, improving deliverability, and driving conversions while ensuring POPIA/CAN-SPAM compliance. You will collaborate with marketing to align campaigns with promotions and track key metrics, including open and

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Strong knowledge of email marketing best practices and compliance (POPIA/CAN-SPAM).
• Proficiency with at least one major email platform (Mailchimp, HubSpot, etc.).
• Excellent copywriting and editing skills with a data-driven mindset.
• Experience with segmentation and automation workflows.
• Bachelor's degree in Marketing/Communications or equivalent.

Responsibilities

• Develop and execute strategic email campaigns to engage customers and prospects.
• Create compelling email copy, subject lines, and CTAs.
• Segment lists based on behavior and demographics for targeting.
• Analyze metrics and optimize campaigns; perform A/B tests.
• Ensure regulatory compliance and best practices.

Skills

Email marketing

Copywriting

Analytics

Segmentation

A/B testing

CAN-SPAM/POPIA compliance

Platform proficiency

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

HubSpot

Constant Contact

SendGrid

Job description

About the Role

Our client is looking for a creative and data-driven Remote Email Marketing Specialist to join their fully remote team. This role is essential for nurturing customer relationships, driving engagement, and supporting sales objectives through effective email marketing campaigns. You will be responsible for the entire lifecycle of email marketing, from strategy development and list segmentation to campaign execution, performance analysis, and optimization. As a fully remote position, you can work from anywhere in South Africa, contributing your expertise without needing to be physically present in Klerksdorp, North West . This is an ideal opportunity for a seasoned email marketer who thrives in a flexible, remote work environment and is passionate about leveraging email to achieve business goals.

Key Responsibilities

• Develop and execute strategic email marketing campaigns to engage customers and prospects.
• Create compelling email copy, subject lines, and calls-to-action that drive opens and conversions.
• Segment email lists based on customer behavior, demographics, and purchase history for targeted campaigns.
• Manage the end-to-end process of email campaign deployment using an email marketing platform (e.g., Mailchimp, HubSpot, SendGrid).
• Monitor and analyze key email marketing metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• A/B test various elements of email campaigns (subject lines, content, send times) to optimize performance.
• Ensure email campaigns are compliant with relevant regulations (e.g., POPIA) and best practices.
• Collaborate with the marketing team to align email campaigns with overall marketing strategies and promotions.

Requirements

• Proven experience as an Email Marketing Specialist, Digital Marketing Specialist with a focus on email, or similar role.
• Strong understanding of email marketing best practices, deliverability, and CAN-SPAM/POPIA compliance.
• Proficiency with at least one major email marketing platform (e.g., Mailchimp, HubSpot, Constant Contact, SendGrid).
• Excellent copywriting and editing skills with a talent for crafting persuasive and engaging content.
• Experience with email list segmentation and automation workflows.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with A/B testing methodologies.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Fully remote work opportunity, offering significant lifestyle flexibility.
• Competitive salary package tailored to experience.
• Chance to make a direct impact on customer engagement and revenue generation.
• Access to training and development resources to enhance your skills.
• Be part of an innovative and supportive remote team culture.
• Work from anywhere within South Africa.