Email Marketing Specialist (Remote)

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Fully remote with flexible hours

Home office setup allowance

Health and wellness benefits

Ongoing training and development

Job summary

Placements24 is seeking an Email Marketing Specialist to join a fully remote team. You will craft and execute email campaigns to drive acquisition, engagement, and retention, while segmenting audiences, writing compelling copy, and designing templates.

You will analyze performance to optimize outreach. The ideal candidate has 3+ years in email/CRM marketing, strong copywriting skills, and experience with major platforms like Mailchimp, HubSpot, SendGrid, and Constant Contact.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3 years in email marketing or CRM marketing.
• Proven experience developing and executing successful email campaigns.
• Proficiency with major email marketing platforms (Mailchimp, HubSpot, SendGrid, Constant Contact).
• Strong copywriting and editing skills focused on direct response marketing.
• Experience with HTML/CSS for email template design.
• Solid understanding of deliverability and analytics.

Responsibilities

• Develop and execute comprehensive email campaigns to support acquisition, engagement, and retention goals.
• Segment email lists based on customer behavior and engagement for targeted messaging.
• Write compelling, on-brand copy for subject lines and body content with clear CTAs.
• Design and build email templates using HTML/CSS and drag-and-drop editors.
• Manage email calendar ensuring timely delivery of campaigns and promotions.
• Monitor and report on key email metrics (open rates, CTR, conversions, ROI).
• Conduct A/B testing on subject lines, content, CTAs, and send times.
• Ensure compliance with email marketing regulations (POPIA, GDPR).
• Collaborate with marketing, product, and design teams to align with broader initiatives.

Skills

Email marketing

Copywriting

HTML/CSS

Analytics

CRM marketing

Audience segmentation

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Mailchimp

HubSpot

SendGrid

Constant Contact

Job description

About the Role

Our client, a leading online subscription service, is seeking a highly skilled and detail-oriented Email Marketing Specialist to join their fully remote team. This role is pivotal in crafting and executing effective email marketing campaigns that drive customer engagement, retention, and revenue growth. You will be responsible for segmenting audiences, developing compelling email content, designing visually appealing templates, and analyzing campaign performance to optimize future outreach. The ideal candidate is passionate about direct response marketing, possesses excellent copywriting skills, and has a strong understanding of email marketing platforms and best practices. This is an excellent opportunity for a motivated marketer to make a significant impact in a growing digital business, supporting operations that may have ties to Bloemfontein, Free State.

Key Responsibilities

• Develop and execute comprehensive email marketing campaigns to support acquisition, engagement, and retention goals.


• Segment email lists based on customer behavior, demographics, and engagement levels for targeted messaging.


• Write compelling, on-brand copy for email subject lines, body content, and calls-to-action.


• Design and build visually appealing email templates using HTML/CSS and drag-and-drop editors.


• Manage the email calendar, ensuring timely delivery of campaigns and promotions.


• Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversion rates, ROI).


• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize campaign performance.


• Ensure compliance with email marketing regulations (e.g., POPIA, GDPR).


• Collaborate with marketing, product, and design teams to align email content with broader marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.


• Minimum of 3 years of experience specifically in email marketing or CRM marketing.


• Proven experience in developing and executing successful email campaigns.


• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, Constant Contact).


• Strong copywriting and editing skills with a focus on direct response marketing.


• Experience with HTML/CSS for email template design.


• Solid understanding of email marketing best practices, deliverability, and analytics.


• Ability to segment audiences and personalize email communications.


• Excellent analytical skills to interpret campaign data and provide actionable insights.


• Self-motivated and able to work effectively in a remote, independent environment.

Benefits

• Competitive salary and performance-based bonuses.


• Fully remote work arrangement with flexible hours.


• Allowance for home office setup.


• Comprehensive health and wellness benefits.


• Ongoing training and professional development opportunities.


• Opportunity to directly influence customer engagement and retention strategies.


• Collaborative team environment with supportive colleagues.


• Access to cutting-edge marketing tools and technologies.