E-commerce Social Media Marketing Manager

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 850,000; Full time

Benefits offered by this job

Hybrid work environment in Mossel Bay

Employee discount on products

Continuous learning and team-building

Job summary

Placements24 in Mossel Bay, Western Cape, ZA, seeks an experienced E-commerce Social Media Marketing Manager to lead digital engagement. This hybrid role blends office collaboration with remote days, driving brand visibility, loyalty, and sales through innovative social strategies.

You will manage paid campaigns, content creation, and influencer initiatives, collaborating with ecommerce, creative, and merchandising teams to deliver measurable ROI.

Qualifications

• Minimum of 6 years of experience in social media marketing with e-commerce focus.
• Proven ability to develop and execute social strategies delivering measurable ROI.
• Expertise in managing paid social campaigns and platforms.
• Proficiency with Sprout Social, Later, and Google Analytics.
• Excellent content creation, copywriting, and visual storytelling.

Responsibilities

• Develop and implement a cohesive social media strategy to drive e-commerce sales.
• Oversee content across Instagram, Facebook, Pinterest, and TikTok.
• Manage social media advertising campaigns: budget, targeting, optimization, analysis.
• Monitor trends, competitors, and audience feedback to adjust strategy.
• Build an active online community and foster engagement.
• Collaborate with e-commerce, creative, and merchandising teams.
• Analyze performance metrics and provide insights to stakeholders.
• Manage influencer marketing initiatives to amplify reach.

Skills

Social media strategy

ROI analysis

Content creation

Copywriting

Leadership

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Sprout Social

Later

Google Analytics

Job description

About the Role

Our client, a leading name in online fashion retail, is looking for an experienced E-commerce Social Media Marketing Manager to lead their digital engagement efforts. This role, based in **Mossel Bay, Western Cape, ZA**, offers a hybrid work model, combining the benefits of collaborative office work with the flexibility of remote days. You will be responsible for developing and executing innovative social media strategies that align with our client's e-commerce goals, driving brand awareness, customer loyalty, and sales. This is a strategic position requiring a blend of creative vision, analytical prowess, and a deep understanding of the e-commerce landscape. If you are passionate about fashion, social media, and driving results, this is an exceptional opportunity.

Key Responsibilities

• Develop and implement a cohesive social media strategy to enhance brand visibility and drive e-commerce sales.
• Oversee the creation and curation of engaging content across all relevant social media platforms, including Instagram, Facebook, Pinterest, and TikTok.
• Manage social media advertising campaigns, including budget allocation, targeting, optimization, and performance analysis.
• Monitor social media trends, competitor activities, and audience feedback to inform strategy adjustments.
• Build and nurture an active online community, fostering engagement and positive brand sentiment.
• Collaborate closely with the e-commerce, creative, and merchandising teams to ensure integrated marketing efforts.
• Analyze social media performance metrics, providing actionable insights and detailed reports to stakeholders.
• Manage influencer marketing initiatives to amplify brand reach and credibility.

Requirements

• Minimum of 6 years of experience in social media marketing, with a significant focus on e-commerce.
• Proven ability to develop and execute successful social media strategies that deliver measurable ROI.
• Expertise in managing paid social media campaigns and a strong understanding of social media advertising platforms.
• Proficiency with social media management tools (e.g., Sprout Social, Later) and analytics platforms (e.g., Google Analytics).
• Excellent content creation, copywriting, and visual storytelling skills.
• Strong understanding of the fashion retail industry and its social media dynamics.
• Exceptional communication, leadership, and project management skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Our client provides a competitive salary, comprehensive benefits package, and a stimulating hybrid work environment in **Mossel Bay, Western Cape, ZA**. You’ll have the opportunity to shape the social media presence of a recognized fashion brand and grow professionally within a supportive team.
• Benefits include opportunities for continuous learning, team-building events, and a generous employee discount on products.
• Join us to make a significant impact on our client's e-commerce success story.