Social Media Marketing Executive - E-commerce

Placements24; Mossel Bay; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Fully remote work arrangement

Comprehensive health benefits package

Generous paid annual leave

Professional development opportunities

Job summary

Placements24 is seeking a dynamic Social Media Marketing Executive to drive engagement and sales for an e-commerce brand. This fully remote role in Mossel Bay involves developing social media strategies, creating content, and analyzing performance to maximize online revenue.

The ideal candidate will have proven experience in social media marketing, strong content creation skills, and proficiency with analytics tools. A bachelor’s degree in Marketing or Communications is advantageous.

Qualifications

• Proven experience in social media marketing, preferably within an e-commerce context.
• Demonstrated ability to create engaging and high-performing social media content.
• Proficiency with social media management and analytics tools (Hootsuite, Buffer, Sprout Social, Google Analytics).

Responsibilities

• Develop and execute innovative social media strategies across key platforms (Instagram, Facebook, TikTok, etc.) to support e-commerce sales goals.
• Create, curate, and schedule engaging content, including graphics, videos, and compelling copy, tailored to specific platforms and target audiences.
• Actively monitor social media channels, engage with the community, respond to comments and messages, and manage brand reputation online.
• Collaborate with the e-commerce team to align social media campaigns with product launches, promotions, and overall marketing objectives.
• Track, analyze, and report on social media performance metrics, providing insights and recommendations for campaign optimization.
• Stay up-to-date with the latest social media trends, tools, and best practices in the e-commerce space.

Skills

Social media marketing

Content creation

Storytelling

Digital marketing

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and creative Social Media Marketing Executive to drive engagement and sales for their e-commerce brand in Mossel Bay . This role focuses on leveraging social media platforms to build brand awareness, foster a strong online community, and directly contribute to online revenue growth. You will be responsible for developing and implementing social media strategies, creating compelling content, and analyzing performance to ensure maximum impact. The ideal candidate is passionate about social media trends, understands the e-commerce landscape, and excels at crafting captivating narratives that resonate with online consumers.

Key Responsibilities

• Develop and execute innovative social media strategies across key platforms (Instagram, Facebook, TikTok, etc.) to support e-commerce sales goals.
• Create, curate, and schedule engaging content, including graphics, videos, and compelling copy, tailored to specific platforms and target audiences.
• Actively monitor social media channels, engage with the community, respond to comments and messages, and manage brand reputation online.
• Collaborate with the e-commerce team to align social media campaigns with product launches, promotions, and overall marketing objectives.
• Track, analyze, and report on social media performance metrics, providing insights and recommendations for campaign optimization.
• Stay up-to-date with the latest social media trends, tools, and best practices in the e-commerce space.

Requirements

• Proven experience in social media marketing, preferably within an e-commerce context.
• Demonstrated ability to create engaging and high-performing social media content.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with a creative flair for storytelling.
• Understanding of digital marketing principles and how social media contributes to the sales funnel.
• A Bachelor's degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Competitive salary with potential for performance-based increases.
• Fully remote work arrangement offering maximum flexibility.
• Comprehensive health benefits package.
• Generous paid annual leave.
• Opportunities for professional development and skill enhancement.