E-commerce Social Media Strategist (Remote)

Placements24; Mossel Bay; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Flexible working hours

Professional development

Performance-based incentives

Job summary

Placements24 is seeking an innovative E-commerce Social Media Strategist to join its fully remote team. You will craft and execute strategies across platforms to boost brand awareness, engagement, and online sales, translating business goals into creative campaigns from anywhere, including Mossel Bay, Western Cape, ZA.

The ideal candidate has 5+ years in social media marketing for ecommerce, strong copy and visuals, and a data-driven approach to optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience in social media marketing for ecommerce.
• Proven track record of driving brand awareness, engagement and sales through social.
• Strong knowledge of major platforms, ads, and analytics tools.
• Experience with scheduling tools (Sprout Social, Buffer, Later).

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with ecommerce objectives.
• Define target audiences and craft content strategies for each platform.
• Create and manage a detailed content calendar.
• Oversee paid social campaigns - audience targeting, budget management, optimization.
• Monitor trends, competitor activities, and industry best practices.
• Analyze performance metrics and deliver actionable insights.
• Collaborate with creative, product, and marketing teams.
• Engage with the community and respond to inquiries.
• Identify and manage influencer collaborations and partnerships.
• Stay updated on platform changes to maximize reach and engagement.

Skills

Bachelor's degree in Marketing

5+ years of social media marketing

Platform knowledge & analytics

Copywriting & storytelling

Data analysis & insights

Remote project management

Content creation (graphics, video)

Education

Bachelor's degree in Marketing

Tools

Sprout Social

Buffer

Later

Job description

About the Role

Our client, a dynamic and growing e-commerce brand, is seeking an innovative and strategic E-commerce Social Media Strategist to join their fully remote team. This pivotal role will be responsible for crafting and executing a compelling social media strategy that drives brand awareness, engagement, and e-commerce sales. You will leverage your deep understanding of social media platforms, audience behavior, and content trends to create impactful campaigns. The ideal candidate is a forward-thinking marketer with a proven ability to translate business objectives into creative and effective social media initiatives. This is a unique opportunity to shape the social media presence of a thriving online business from a remote location, supporting the market in Mossel Bay, Western Cape, ZA.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the overall e-commerce and marketing objectives.
• Define target audiences and craft tailored content strategies for each relevant social media platform (e.g., Instagram, Facebook, TikTok, Pinterest, LinkedIn).
• Create and manage a detailed content calendar, ensuring a consistent flow of high-quality, engaging, and on-brand content.
• Oversee the execution of paid social media campaigns, including audience targeting, budget management, and performance optimization.
• Monitor social media trends, competitor activities, and industry best practices to identify new opportunities and adapt strategies.
• Analyze social media performance metrics, generating regular reports with actionable insights to inform future strategies.
• Collaborate with creative teams, product managers, and marketing specialists to ensure cohesive campaign messaging and execution.
• Foster community engagement by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Identify and manage potential influencer collaborations and partnerships.
• Stay abreast of platform updates and algorithm changes, adapting strategies to maximize reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media marketing, with a significant focus on e-commerce.
• Demonstrated success in developing and executing social media strategies that drive measurable results in brand awareness, engagement, and sales.
• In-depth knowledge of major social media platforms, their advertising capabilities, and analytics tools.
• Experience with social media management and scheduling tools (e.g., Sprout Social, Buffer, Later).
• Strong understanding of e-commerce sales funnels and consumer behavior.
• Excellent copywriting, editing, and visual storytelling skills.
• Ability to analyze data and translate insights into strategic recommendations.
• Strong project management and organizational skills, with the ability to work independently and manage multiple projects in a remote setting.
• Experience in content creation (graphics, short videos) is a strong advantage.
• Must be eligible to work remotely and align with the strategic goals for the Mossel Bay, Western Cape, ZA region.

Benefits

• Competitive salary
• Benefits include flexible working hours, opportunities for professional development, and performance-based incentives.

You will have significant autonomy in shaping the social media strategy for a growing e-commerce brand.

Join our client and make a tangible impact on their online presence and sales performance from anywhere, supporting the Mossel Bay, Western Cape, ZA market.