E-commerce Social Media Marketing Manager

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Performance-based incentives

Hybrid work environment

Job summary

Placements24 is seeking an experienced E-commerce Social Media Marketing Manager for Centurion, Gauteng, to elevate a leading online retailer's brand presence and drive engagement across digital platforms.

You will develop and execute cutting-edge social media strategies, manage content calendars, oversee paid campaigns, and foster community interaction to achieve e-commerce sales targets. Hybrid work arrangement with in-office collaboration in Centurion.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in social media marketing with a strong focus on e-commerce.
• Proven track record of developing and executing social media strategies that drive measurable business results.
• In-depth knowledge of social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) and advertising capabilities.
• Experience with social media management tools (Sprout Social, Buffer, Hootsuite) and analytics platforms.
• Strong understanding of e-commerce principles and consumer behavior online.
• Excellent copywriting, editing, and visual content creation skills.
• Ability to analyze data and translate insights into marketing actions.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives.
• Create, curate, and manage content across platforms, ensuring brand consistency and engagement.
• Plan, execute, and optimize paid social advertising campaigns to drive traffic and conversions.
• Monitor channels for trends, engage with the community, and respond to inquiries.
• Analyze performance metrics and provide reports with insights and recommendations.
• Collaborate with marketing, creative, and product teams for integrated campaigns.
• Manage influencer programs to extend reach and credibility.
• Stay updated on trends and best practices in social media marketing.
• Manage social media budget efficiently and strategically.
• Develop strategies to grow followers and enhance audience engagement.

Skills

Social media marketing

Content strategy

Copywriting

Editing

Analytics

Influencer marketing

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Sprout Social

Buffer

Hootsuite

Job description

About the Role

Our client, a prominent name in the online retail sector, is seeking an experienced and innovative E-commerce Social Media Marketing Manager to elevate their brand presence and drive engagement across all digital platforms. This key role involves developing and executing cutting-edge social media strategies, managing content calendars, overseeing paid social campaigns, and fostering community interaction to achieve e-commerce sales targets. The successful candidate will be a strategic thinker, adept at analyzing performance metrics and translating insights into actionable plans. This position is based in Centurion, Gauteng, ZA, offering a hybrid work arrangement that combines the benefits of in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and implement a comprehensive social media marketing strategy aligned with the overall e-commerce objectives.
• Create, curate, and manage all published content (images, video, written) across multiple social media platforms, ensuring brand consistency and engagement.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, conversions, and customer acquisition.
• Monitor social media channels for trends, conversations, and opportunities, actively engaging with the community and responding to inquiries.
• Analyze social media performance metrics, providing regular reports with insights and recommendations for continuous improvement.
• Collaborate with the broader marketing team, creative resources, and product teams to ensure integrated campaign execution.
• Manage influencer marketing programs and partnerships to extend brand reach and credibility.
• Stay abreast of the latest social media trends, tools, and best practices, adapting strategies as needed.
• Manage the social media budget efficiently and effectively.
• Develop strategies to grow social media followings and enhance audience engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in social media marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful social media strategies that drive measurable business results.
• In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.), their algorithms, and advertising capabilities.
• Experience with social media management tools (e.g., Sprout Social, Buffer, Hootsuite) and analytics platforms.
• Strong understanding of e-commerce principles and consumer behavior online.
• Excellent copywriting, editing, and visual content creation skills.
• Ability to analyze data and translate insights into effective marketing actions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Experience working in a hybrid work model is advantageous.
• Must reside in or be able to commute to Centurion, Gauteng, ZA for in-office requirements.

Benefits

Our client offers a competitive salary, attractive benefits package, and a stimulating hybrid work environment. You will have the opportunity to lead social media strategy for a prominent e-commerce brand and collaborate with a talented team. Enjoy professional development opportunities and contribute to significant business growth. This role provides excellent career progression in the digital marketing space within Centurion, Gauteng, ZA. Benefits include medical aid, retirement fund contributions, and performance-based incentives.