Social Media Strategist - E-commerce Growth

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary with performance‑dr

Hybrid work model

Health, dental, and vision benefits

Training and conferences

Creative, fast-paced environment

Job summary

Placements24 seeks a strategic, data-driven Social Media Strategist to drive e-commerce growth from Vereeniging in a hybrid role. You will develop and execute advanced social media strategies that boost online sales while building brand loyalty.

You will analyze performance metrics, identify trends, manage paid campaigns across Facebook, Instagram and TikTok, and collaborate with marketing, sales, and product teams to ensure integrated campaigns and measurable ROI.

Qualifications

• Minimum 4 years of experience in social media strategy with e-commerce focus.
• Proven ROI-driven paid social campaigns.
• Strong analytics and reporting skills.
• Understanding of consumer behavior and digital marketing principles.
• Excellent strategic thinking and communication.

Responsibilities

• Develop and execute comprehensive social media strategies focused on e-commerce sales and customer acquisition.
• Analyze social media data to measure campaign effectiveness, identify KPIs, and provide actionable insights.
• Manage and optimize paid social media advertising campaigns across platforms (Facebook, Instagram, TikTok).
• Identify and engage with influencers and brand advocates to expand reach and credibility.
• Stay ahead of social media trends, algorithm changes, and emerging platforms relevant to e-commerce.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign execution.

Skills

Social media strategy

Data-driven decision making

Paid social campaigns

Social media analytics

Influencer outreach

Content creation

Communication skills

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking a strategic and data-driven Social Media Strategist to drive e-commerce growth from their base in Vereeniging. This hybrid role focuses on developing and executing advanced social media strategies that not only build brand loyalty but also directly contribute to online sales conversions. You will analyze performance metrics, identify emerging trends, and innovate campaign tactics to reach and engage target audiences effectively. This is a key position for a seasoned social media professional looking to make a significant impact on an e-commerce business's online performance in a flexible hybrid setting.

Key Responsibilities

• Develop and execute comprehensive social media strategies focused on e-commerce sales and customer acquisition.
• Analyze social media data to measure campaign effectiveness, identify key performance indicators (KPIs), and provide actionable insights.
• Manage and optimize paid social media advertising campaigns across various platforms (e.g., Facebook, Instagram, TikTok).
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Stay ahead of social media trends, algorithm changes, and emerging platforms relevant to e-commerce.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign execution.

Requirements

• Minimum 4 years of experience in social media strategy, with a strong emphasis on e-commerce performance.
• Proven ability to develop and implement successful paid social media campaigns with measurable ROI.
• Expertise in social media analytics tools and reporting.
• Strong understanding of consumer behavior and digital marketing principles.
• Excellent strategic thinking, analytical, and communication skills.
• Experience in content creation and community management is a plus.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid work model offering a blend of remote flexibility and in-office collaboration.
• Comprehensive health, dental, and vision benefits.
• Opportunities for advanced training and industry conferences.
• A creative and fast-paced work environment with growth potential.