E-commerce Growth Specialist

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health insurance

Retirement planning

Professional development

Cape Town location

Employee discounts

Job summary

Placements24 in Cape Town seeks an E-commerce Growth Specialist to drive online sales, optimize the customer journey, and improve platform performance.

You will analyze data, run CRO tests, manage paid campaigns, and collaborate with marketing, product, and IT to deliver conversion-focused content.

The role requires a degree and 3+ years in ecommerce or growth roles, with experience in Shopify/Magento, Google Analytics, SEO, SEM, and email/affiliate marketing.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 3 years in e-commerce, digital marketing, or growth roles.
• Proven success in driving online sales and improving e-commerce metrics.
• Proficiency with Shopify/Magento and Google Analytics.

Responsibilities

• Develop and execute strategies to increase traffic, conversions, and AOV.
• Analyze website data, user behavior, and sales metrics to identify growth opportunities.
• Implement CRO techniques and run A/B tests on landing, product, and checkout pages.
• Manage paid campaigns across Google Ads and social platforms.
• Collaborate with content to ensure conversion-focused product descriptions and collateral.
• Stay updated on e-commerce trends and new technologies.

Skills

E-commerce growth strategy

Digital marketing

CRO

Data analysis

A/B testing

Paid acquisition

Collaboration

Content optimization

Customer journey optimization

Analytics interpretation

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Shopify

Magento

Google Analytics

Job description

About the Role

Our client is looking for a strategic and data-driven E-commerce Growth Specialist to join their team in Cape Town. You will be instrumental in identifying and implementing strategies to drive online sales, optimize the customer journey, and enhance the overall performance of their e-commerce platform. This role requires a deep understanding of digital marketing channels, conversion rate optimization (CRO), and customer acquisition tactics within the e-commerce landscape. You will collaborate with cross-functional teams including marketing, product, and IT to ensure seamless execution and continuous improvement of the online store.

Key Responsibilities

• Develop and execute strategies to increase website traffic, conversion rates, and average order value.
• Analyze website performance data, user behavior, and sales metrics to identify growth opportunities.
• Implement A/B testing and other CRO techniques to optimize landing pages, product pages, and checkout processes.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media.
• Collaborate with the content team to ensure product descriptions and marketing collateral are compelling and conversion-focused.
• Stay abreast of industry trends and emerging technologies in e-commerce and digital marketing.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 3 years of experience in e-commerce, digital marketing, or growth hacking roles.
• Demonstrated success in driving online sales growth and improving key e-commerce metrics.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with SEO, SEM, email marketing, and affiliate marketing.

Benefits

• Competitive salary package with performance bonuses.
• Comprehensive health insurance and retirement planning benefits.
• Professional development opportunities and training programs.
• Work within a vibrant and innovative e-commerce company located in beautiful Cape Town.
• Employee discounts on company products.