E-commerce Growth Manager & Social Media Lead

Placements24; Richards Bay; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Competitive salary

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks an experienced E-commerce Growth Manager & Social Media Lead to accelerate online sales and optimize performance.

You will own growth strategies, lead social media campaigns, conduct A/B testing, manage budgets, and collaborate with product and service teams to deliver a seamless customer journey.

The role emphasizes data-driven decision making, ROI-focused paid media, and staying ahead of industry trends in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• MBA is a plus.
• Minimum of 7 years in e-commerce, digital marketing, and growth management.
• Strong understanding of growth hacking, A/B testing, and data analysis.
• Extensive experience in social media marketing, paid advertising, and analytics.

Responsibilities

• Develop and implement growth strategies for the e-commerce business, focusing on user acquisition, activation, retention, and revenue.
• Lead social media marketing strategies to drive brand awareness, engagement, and traffic to the platform.
• Oversee content creation, campaign management, and community engagement efforts.
• Conduct A/B testing and data analysis to identify optimization opportunities.
• Manage budgets for growth initiatives and social media advertising.

Job description

About the Role

Our client, a fast-paced and innovative online retail business, is seeking a highly motivated and experienced E-commerce Growth Manager & Social Media Lead to drive expansion and optimize performance. This senior role, based in the coastal city of Richards Bay, KwaZulu-Natal, will be responsible for developing and executing strategies to accelerate customer acquisition, increase conversion rates, and enhance brand engagement across all digital touchpoints. The ideal candidate will possess a strong understanding of growth hacking techniques, social media marketing, and e-commerce best practices. This is a critical position for someone looking to make a significant impact on business growth.

Key Responsibilities

Develop and implement comprehensive growth strategies for the e-commerce business, focusing on user acquisition, activation, retention, and revenue. Lead the development and execution of social media marketing strategies to drive brand awareness, engagement, and traffic to the e-commerce platform. Oversee all social media content creation, campaign management, and community engagement efforts. Conduct A/B testing and data analysis on website elements, marketing campaigns, and user journeys to identify optimization opportunities. Implement and manage paid advertising campaigns across social media and search engines to maximize ROI. Analyze key performance indicators (KPIs) related to e-commerce sales, customer acquisition cost (CAC), lifetime value (LTV), and social media engagement. Identify and test new growth channels and innovative marketing tactics. Collaborate with cross-functional teams, including product development and customer service, to ensure a seamless customer experience. Stay informed about industry trends, competitor activities, and emerging technologies in e-commerce and digital marketing. Manage budgets for growth initiatives and social media advertising.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related field. An MBA is a plus. Minimum of 7 years of experience in e-commerce, digital marketing, and growth management. Proven track record of successfully driving significant growth in online sales and user acquisition. Deep understanding of growth hacking methodologies, A/B testing, and data analysis. Extensive experience in social media marketing, including platform strategy, content development, and paid advertising. Proficiency with e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems. Strong analytical and problem-solving skills, with a data-driven approach. Excellent communication, leadership, and project management skills. Experience in managing marketing budgets and optimizing spend for maximum impact. Creative mindset with a passion for innovation and experimentation.

Benefits

Our client offers a highly competitive salary and attractive bonus structure, reflecting the importance of this growth-focused role. This hybrid position, based in Richards Bay, KwaZulu-Natal, combines the benefits of in-office collaboration with remote work flexibility. Employees will have access to continuous professional development, opportunities to work with leading-edge digital marketing tools, and the chance to be part of a rapidly evolving and successful online business. Join a team that is committed to innovation and driving tangible results.