E-commerce Analytics Specialist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Pension fund

Performance bonuses

Job summary

Placements24 is seeking an E-commerce Analytics Specialist in Stellenbosch, Western Cape. The role focuses on transforming raw data into actionable insights to guide strategy and optimize the online customer journey.

You will track, analyze, and report on website performance, marketing effectiveness, customer behavior, and sales trends. The ideal candidate has a strong quantitative background, 4+ years in analytics, and proficiency with GA4, GTM, and BI tools.

Qualifications

• Bachelor's degree in a quantitative field.
• 4+ years in web/marketing analytics or BI, preferably in e-commerce.
• Proficiency with GA4 and GTM is essential.
• Experience with data visualization tools (Tableau/Power BI/Looker).
• Strong knowledge of A/B testing and CRO principles.
• SQL proficiency for data extraction and manipulation.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong communication and presentation skills; able to explain data to non-technical audiences.

Responsibilities

• Monitor and analyze e-commerce metrics (traffic, conversion, AOV, LTV, churn).
• Develop dashboards/reports using GA4, Power BI, Tableau.
• Assess digital marketing performance (SEO/SEM/social/email) and ROI.
• Analyze customer behavior to identify trends and UX improvements.
• Conduct A/B tests and CRO experiments to improve conversions.
• Collaborate with marketing, product, and sales for data-driven recommendations.
• Ensure data accuracy across analytics platforms and reports.
• Present findings to stakeholders clearly and concisely.

Skills

A/B testing

Analytical thinking

Problem solving

Communication

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics/CS

Tools

Google Analytics GA4

Google Tag Manager

Tableau

Power BI

Looker

SQL

Job description

About the Role

Our client, a respected name in the e-commerce sector, is seeking a highly analytical and detail-oriented E-commerce Analytics Specialist to join their team. This role is crucial for transforming raw data into actionable insights that drive strategic decision-making and optimize the online customer journey. You will be responsible for tracking, analyzing, and reporting on website performance, marketing campaign effectiveness, customer behavior, and sales trends. The ideal candidate possesses a strong quantitative background, proficiency in analytics tools, and a passion for uncovering patterns and opportunities within complex datasets. This position is based in **Stellenbosch, Western Cape, ZA**, and operates on a hybrid model, offering a balance of in-office collaboration and remote flexibility.

Key Responsibilities

• Monitor, track, and analyze key e-commerce metrics, including website traffic, conversion rates, AOV, customer lifetime value, and churn rate.
• Develop and maintain comprehensive dashboards and reports using tools like Google Analytics, Power BI, or Tableau.
• Analyze the performance of digital marketing campaigns (SEO, SEM, social media, email) to measure ROI and identify areas for optimization.
• Conduct in-depth analysis of customer behavior, identifying trends, pain points, and opportunities for improving the user experience.
• Perform A/B testing and other experiments to validate hypotheses and drive conversion rate optimization (CRO).
• Collaborate with marketing, product, and sales teams to provide data-driven recommendations for strategic initiatives.
• Ensure data accuracy and integrity across all analytics platforms and reports.
• Present findings and insights to stakeholders in a clear, concise, and understandable manner.
• Stay up-to-date with the latest analytics tools, techniques, and industry best practices.
• Contribute to the development of data-informed strategies for e-commerce growth.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 4 years of experience in web analytics, marketing analytics, or business intelligence, preferably in an e-commerce setting.
• Proficiency with Google Analytics (GA4) and Google Tag Manager is essential.
• Experience with data visualization tools such as Tableau, Power BI, or Looker.
• Strong understanding of A/B testing methodologies and CRO principles.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Proficiency in SQL for data extraction and manipulation is a significant advantage.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Ability to work effectively both independently and as part of a hybrid team.
• Familiarity with e-commerce platforms and marketing automation tools is beneficial.
• Must reside in or be able to commute to **Stellenbosch, Western Cape, ZA** for hybrid work requirements.

Benefits

Our client offers a competitive salary and benefits package, along with a dynamic hybrid work environment. You will play a vital role in shaping data-driven strategies for a growing e-commerce business and gain exposure to advanced analytics techniques. Professional development opportunities and career growth within the analytics field are emphasized. This role provides an excellent opportunity to contribute significantly to business success in **Stellenbosch, Western Cape, ZA**.

• medical aid
• pension fund
• performance bonuses