E-commerce Analytics Specialist

Placements24; Bloemfontein; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Medical aid

Retirement fund

Generous annual leave

Professional development

Job summary

Placements24 is seeking a data-driven E-commerce Analytics Specialist in Bloemfontein to transform raw data into actionable insights, driving online performance and revenue in the South African digital market.

You will track KPIs across digital channels, build dashboards, and collaborate with marketing, product, and development teams to optimize campaigns and user experiences.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or related quantitative field.
• Minimum of 3 years of experience in web analytics, data analysis, or a BI role within e-commerce.
• Proficiency with web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with data visualization tools (Tableau, Power BI).
• Strong SQL for data extraction and manipulation.
• Knowledge of statistical modelling and data mining techniques.
• Excellent analytical and problem‑solving skills.
• Ability to translate complex data into actionable business insights.
• Strong communication and presentation skills.
• Familiarity with A/B testing methodologies and tools.

Responsibilities

• Collect, clean, and analyze large datasets related to e-commerce website performance and user behavior.
• Develop dashboards and reports to track KPIs such as traffic, conversion rates, AOV, LTV, and ROI.
• Conduct in-depth analysis of customer journeys, identifying drop‑off points and optimization opportunities.
• Measure and report on the effectiveness of marketing campaigns across digital channels (SEO, SEM, social media, email).
• Perform A/B testing analysis and provide recommendations for website and campaign improvements.
• Collaborate with marketing, product, and development teams to provide data‑driven insights and support strategic initiatives.
• Identify trends and patterns in data to forecast future performance and recommend proactive strategies.
• Ensure data accuracy and integrity across all analytics platforms.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Stay updated with the latest trends and best practices in web analytics and e‑commerce data science.

Skills

Web analytics

SQL

Data visualization

Statistical modelling

A/B testing

Communication

Problem solving

Education

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

Power BI

Tableau

Job description

About the Role

Our client, a prominent e-commerce and social media company, is seeking a highly analytical and data‑driven E-commerce Analytics Specialist to join their dynamic team, based in Bloemfontein, Free State. This role is critical in transforming raw data into actionable insights that will drive strategic decisions and optimize online performance. The ideal candidate will have a strong command of web analytics tools, a deep understanding of e-commerce metrics, and the ability to communicate complex findings clearly to stakeholders. You will be responsible for tracking, analysing, and reporting on key performance indicators (KPIs) across various digital channels, including website traffic, conversion rates, customer behaviour, and marketing campaign effectiveness. This is an excellent opportunity to make a significant impact on our client's business growth by providing the crucial data insights needed to enhance customer experience and drive revenue within the South African digital market.

Key Responsibilities

• Collect, clean, and analyze large datasets related to e-commerce website performance and user behavior.


• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as traffic, conversion rates, AOV, LTV, and ROI.


• Conduct in-depth analysis of customer journeys, identifying drop‑off points and opportunities for optimisation.


• Measure and report on the effectiveness of marketing campaigns across digital channels (e.g., SEO, SEM, social media, email).


• Perform A/B testing analysis and provide recommendations for website and campaign improvements.


• Collaborate with marketing, product, and development teams to provide data‑driven insights and support strategic initiatives.


• Identify trends and patterns in data to forecast future performance and recommend proactive strategies.


• Ensure data accuracy and integrity across all analytics platforms.


• Present findings and recommendations to stakeholders in a clear and concise manner.


• Stay updated with the latest trends and best practices in web analytics and e‑commerce data science.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related quantitative field.


• Minimum of 3 years of experience in web analytics, data analysis, or a business intelligence role, specifically within e-commerce.


• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.


• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.


• Strong understanding of SQL for data extraction and manipulation.


• Knowledge of statistical modelling and data mining techniques.


• Excellent analytical and problem‑solving skills.


• Ability to translate complex data into actionable business insights.


• Strong communication and presentation skills.


• Familiarity with A/B testing methodologies and tools.

Benefits

• Competitive salary package commensurate with experience.


• Performance-based bonuses and incentives.


• Comprehensive medical aid and retirement fund.


• Generous annual leave and personal development opportunities.


• Access to advanced analytics tools and training programs.


• A collaborative work environment in Bloemfontein.


• Remote work flexibility for enhanced work‑life balance.


• Opportunities to contribute significantly to business growth through data insights.


• Employee discounts on client products.