E-commerce Social Media Analyst & Strategist

Placements24; Soweto; Hybride; ZAR 360 000 - 600 000; Plein temps

Avantages offerts par ce poste

Fully remote work opportunity

Competitive salary and benefits

Opportunities for professional develop

Advanced analytics training

Dynamic and collaborative remote team

Contribute to Soweto, Gauteng

Résumé du poste

Placements24 is seeking a data-driven E-commerce Social Media Analyst & Strategist to collect, analyze, and translate social data into actionable strategies that drive online sales. The role offers fully remote work and the chance to influence campaigns and platform choices for a growing online retailer.

You will build dashboards, monitor KPIs, and present insights to management, collaborating with content teams and marketers to optimise paid spend and organic reach.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related analytical field.
• 2-4 years in social media analytics or e-commerce.
• Proven ability to translate data into clear, actionable insights.

Responsabilités

• Collect, clean, and analyze social media data from various platforms and tools.
• Develop dashboards to track KPIs for campaigns and presence.
• Interpret data to identify trends, audience behaviours, campaign effectiveness.
• Translate data insights into strategic recommendations for content, campaigns, targeting, and platform utilisation.
• Prepare comprehensive reports and presentations for management and marketing teams.
• Conduct competitive analysis using social listening tools and performance data.
• Monitor social media trends and emerging platforms to identify opportunities and risks.
• Collaborate with social media managers to implement data-informed strategies.
• Provide insights to optimise paid social media advertising spend and performance.
• Stay current with analytics tools and methodologies in digital marketing.

Connaissances

Social media analytics

Data interpretation

Dashboards

Google Analytics

Facebook Insights

Sprout Social

Brandwatch

Excel

Communication skills

Remote work capability

Formation

Bachelor's degree in Marketing or related analytics field

Outils

Tableau

Power BI

Description du poste

About the Role

Our client, a rapidly expanding online retailer, is seeking a data-driven and strategic E-commerce Social Media Analyst & Strategist. This role is critical for understanding campaign performance, identifying trends, and informing strategic decisions to optimize our client's social media presence and drive e-commerce sales. You will be responsible for collecting, analyzing, and interpreting social media data, translating insights into actionable strategies, and reporting findings to stakeholders. This position offers the flexibility of remote work, enabling you to contribute your expertise from anywhere. It's a prime opportunity to make a data-led impact within the vibrant e-commerce ecosystem of **Soweto, Gauteng**.

Key Responsibilities

• Collect, clean, and analyze social media data from various platforms and tools.


• Develop and maintain dashboards to track key performance indicators (KPIs) for social media campaigns and overall presence.


• Interpret data to identify trends, audience behaviors, campaign effectiveness, and areas for improvement.


• Translate data insights into strategic recommendations for content, campaigns, targeting, and platform utilization.


• Prepare comprehensive reports and presentations for management and marketing teams, clearly communicating findings and actionable insights.


• Conduct competitive analysis using social listening tools and performance data.


• Monitor social media trends and emerging platforms to identify potential opportunities and risks.


• Collaborate with social media managers and content creators to implement data-informed strategies.


• Provide insights to optimize paid social media advertising spend and performance.


• Stay current with analytics tools and methodologies in the digital marketing space.

Requirements

• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related analytical field.


• 2-4 years of experience in social media analytics, digital marketing analysis, or a similar analytical role, with a focus on e-commerce.


• Proven ability to analyze complex datasets and translate them into clear, actionable insights.


• Proficiency with social media analytics platforms (e.g., Google Analytics, Facebook Insights, Sprout Social, Brandwatch).


• Strong understanding of social media marketing principles and e-commerce best practices.


• Advanced Excel skills and experience with data visualization tools (e.g., Tableau, Power BI) is a plus.


• Excellent written and verbal communication skills, with the ability to present complex information clearly.


• Strong problem-solving skills and a meticulous attention to detail.


• Ability to work independently and manage time effectively in a remote environment.


• A curious and data-driven mindset.

Benefits

• Fully remote work opportunity.


• Competitive salary and benefits.


• Chance to drive data-informed decisions for a growing e-commerce business.


• Opportunities for professional development and advanced analytics training.


• Dynamic and collaborative remote team environment.


• Contribute to the digital economy in **Soweto, Gauteng**.