E-commerce Data Analyst

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary and benefits

Hybrid work arrangement

Professional development opportunities

Job summary

Placements24 in Mossel Bay, Western Cape, seeks an experienced E-commerce Data Analyst to transform large data from website analytics, sales databases, and marketing platforms into actionable insights that drive marketing optimization and sales performance.

You will build dashboards, perform customer behavior analysis, run A/B tests, report to stakeholders, and collaborate with marketing, sales, and product teams in a hybrid office setting.

Qualifications

• 3+ years of experience as a Data Analyst.
• Experience in e-commerce or retail is preferred.
• Strong knowledge of statistical methods.

Responsibilities

• Collect, clean, and analyze data from e-commerce sources.
• Develop dashboards and reports to track KPIs.
• Analyze customer behavior, segmentation, and purchase patterns.
• Evaluate marketing campaigns and ROI.
• Conduct A/B testing and drive UX improvements.

Skills

SQL

Python

R

Data visualization

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related quantitative field

Tools

Tableau

Power BI

Google Data Studio

Google Analytics

Job description

About the Role

Our client, a prominent name in the e-commerce sector, is seeking a meticulous and insightful E-commerce Data Analyst to join their analytics team. This role is integral to understanding customer behavior, optimizing marketing spend, and identifying key drivers of sales performance within the online retail space. The successful candidate will be responsible for collecting, cleaning, analyzing, and interpreting vast amounts of data from various sources, including website analytics, sales databases, and marketing platforms. Working in a hybrid model from our Mossel Bay, Western Cape office, you will transform raw data into actionable insights that guide strategic decision-making and enhance overall business performance. This is a fantastic opportunity for a data enthusiast to make a significant impact on a growing e-commerce business.

Key Responsibilities

• Collect, clean, and process data from various e-commerce sources, including website traffic, sales transactions, customer demographics, and marketing campaign performance.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to sales, marketing, customer behavior, and website performance.
• Conduct in-depth analysis of customer behavior, purchase patterns, and segmentation to identify trends and opportunities.
• Analyze the effectiveness of marketing campaigns, providing insights into ROI and recommendations for optimization.
• Perform A/B testing analysis and provide recommendations for website and user experience improvements.
• Identify discrepancies and anomalies in data and investigate their root causes.
• Collaborate with marketing, sales, and product teams to provide data-driven insights and support strategic initiatives.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience as a Data Analyst, preferably in an e-commerce or retail environment.
• Strong proficiency in data analysis tools and languages such as SQL, Python, or R.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Expertise in web analytics platforms like Google Analytics.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong understanding of statistical concepts and methodologies.
• Ability to communicate complex data findings to non-technical audiences.
• Experience with A/B testing methodologies and analysis.
• Must be able to work from the Mossel Bay, Western Cape office on a hybrid basis.

Benefits

• Join a progressive company that offers a competitive salary and benefits package.
• Our client provides opportunities for professional development and growth within a supportive team environment.
• Employees benefit from a hybrid work arrangement, allowing for a flexible work-life balance.
• Contribute to data-driven decision-making that directly impacts the success of a leading e-commerce brand.
• Experience the professional satisfaction of uncovering insights that drive real business value in the beautiful coastal town of Mossel Bay, Western Cape.