E-commerce Analyst & Performance Marketer

Placements24; Mossel Bay; On-site; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Coastal location

Professional development

Data-driven marketing team

Supportive environment

Retirement fund

Employee discounts

Job summary

Placements24 is seeking an E-commerce Analyst & Performance Marketer in Mossel Bay to drive profitable growth by analyzing sales data, website performance, and marketing effectiveness. You will translate complex data into actionable marketing initiatives and collaborate with marketing and product teams to optimize the customer journey.

The role requires at least 4 years of experience in e-commerce analytics and performance marketing, with strong skills in Google Analytics, Google Ads, Facebook

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related analytical field.
• Minimum of 4 years of experience in e-commerce analytics and performance marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital advertising platforms.
• Strong experience with data analysis tools and techniques (e.g., Excel, SQL, BI tools).
• Proven ability to interpret complex data and translate it into strategic marketing actions.

Responsibilities

• Analyze e-commerce sales data, website traffic, and user behavior to identify trends, patterns, and areas for optimization.
• Develop and manage performance marketing campaigns (PPC, social media ads, affiliate marketing) to drive qualified traffic and conversions.
• Monitor, track, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations.
• Conduct A/B testing on website elements, landing pages, and ad creatives to improve conversion rates.
• Develop dashboards and reports to visualize key performance indicators (KPIs) for management.
• Work closely with the marketing and product teams to align analytical insights with strategic planning.
• Identify customer segments and develop targeted marketing strategies.
• Stay current with industry trends in e-commerce analytics and performance marketing.

Skills

Analytical skills

Data interpretation

A/B testing

Communication

Education

Bachelor's degree in Marketing, Statistics, Economics, Business, or related analytical field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Excel

SQL

BI tools

Job description

About the Role

Our client, a prominent online retailer based in Mossel Bay, Western Cape, is searching for a sharp and analytical E-commerce Analyst & Performance Marketer. This role is essential for driving profitable growth by analyzing sales data, website performance, and marketing campaign effectiveness. You will be responsible for identifying key trends, uncovering insights, and developing data-driven strategies to optimize the customer journey and maximize conversion rates. The ideal candidate thrives on data, possesses strong analytical skills, and has a proven ability to translate complex data into actionable marketing initiatives. Join our client's innovative team and make a tangible impact on their e-commerce success.

Key Responsibilities

• Analyze e-commerce sales data, website traffic, and user behavior to identify trends, patterns, and areas for optimization.
• Develop and manage performance marketing campaigns (PPC, social media ads, affiliate marketing) to drive qualified traffic and conversions.
• Monitor, track, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations.
• Conduct A/B testing on website elements, landing pages, and ad creatives to improve conversion rates.
• Develop dashboards and reports to visualize key performance indicators (KPIs) for management.
• Work closely with the marketing and product teams to align analytical insights with strategic planning.
• Identify customer segments and develop targeted marketing strategies.
• Stay current with industry trends in e-commerce analytics and performance marketing.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related analytical field.
• Minimum of 4 years of experience in e-commerce analytics and performance marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital advertising platforms.
• Strong experience with data analysis tools and techniques (e.g., Excel, SQL, BI tools).
• Proven ability to interpret complex data and translate it into strategic marketing actions.
• Experience with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills.
• Familiarity with e-commerce platforms.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work in a beautiful coastal location.
• Professional development and training in cutting-edge analytics tools.
• Be part of a data-driven and innovative marketing team.
• Supportive and collaborative work environment.
• Contribution to retirement fund.
• Employee discounts on company products.