E-commerce Digital Marketing Analyst

Placements24; Centurion; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote work

Health insurance (optional)

Home office allowance

Professional growth opportunities

Online learning resources

Paid leave 20 days

Job summary

Placements24 is seeking an E-commerce Digital Marketing Analyst to support an online retailer from Centurion, Gauteng. You will track, analyze, and report on KPI performance across digital channels, translating data into actionable strategies to optimize campaigns.

You will build dashboards, perform A/B testing, forecast outcomes, and present insights to stakeholders. This is a fully remote role with growth opportunities in analytics tools and certifications.

Qualifications

• Bachelor's degree in Marketing Analytics or a related quantitative field.
• Minimum of 3 years in digital marketing analytics, preferably in e-commerce.
• Strong proficiency with web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with data visualization tools (Tableau, Power BI).
• Proficiency in Excel/Google Sheets for data manipulation and analysis.
• Understanding of SQL for data extraction and manipulation is desirable.
• Familiarity with digital marketing channels (SEO, SEM, Social, Email).
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Monitor, track, and analyze performance of digital marketing campaigns across platforms.
• Develop and maintain dashboards and reports to visualize ecommerce metrics.
• Analyze website traffic, user behavior, conversion funnels, and segmentation.
• Identify trends, opportunities and issues; provide actionable recommendations.
• Collaborate with marketing to set goals, audiences, and measure success.
• Conduct A/B and multivariate testing to optimize pages and ads.
• Assist in forecasting marketing performance and budget allocation.
• Stay updated on industry best practices and emerging trends in analytics.

Skills

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel/Sheets

SQL

SEO/SEM

Digital marketing

Communication

Education

Bachelor's degree in Marketing Analytics/Statistics/Economics/Business

Tools

Tableau

Power BI

Google Analytics

SQL

Job description

About the Role

Our client, a leading online retailer, is seeking a highly analytical and data-driven E-commerce Digital Marketing Analyst to join their expanding team, supporting operations from **Centurion, Gauteng**. This role is essential for optimizing our digital marketing efforts, providing deep insights into campaign performance, customer behavior, and market trends. The successful candidate will be responsible for tracking, analyzing, and reporting on key performance indicators (KPIs) across all digital channels, translating complex data into actionable strategies. If you have a passion for numbers, a knack for uncovering hidden patterns, and a desire to drive e-commerce success through data, this is the perfect opportunity for you. This is a fully remote position, offering flexibility and autonomy.

Key Responsibilities

• Monitor, track, and analyze the performance of all digital marketing campaigns (SEO, SEM, social media, email, affiliate marketing) across various platforms.
• Develop and maintain dashboards and reports to visualize key e-commerce metrics and campaign effectiveness.
• Conduct in-depth analysis of website traffic, user behavior, conversion funnels, and customer segmentation.
• Identify trends, opportunities, and potential issues in the e-commerce data and provide actionable recommendations.
• Collaborate with the marketing team to set campaign goals, define target audiences, and measure success against objectives.
• Perform A/B testing and multivariate testing on website elements, landing pages, and ad creatives to optimize performance.
• Assist in the forecasting of marketing performance and budget allocation.
• Stay updated on industry best practices and emerging trends in digital marketing analytics and e-commerce.
• Communicate findings and recommendations clearly to stakeholders at all levels of the organization.

Requirements

• Bachelor's degree in Marketing Analytics, Statistics, Economics, Business, or a related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics, preferably within the e-commerce industry.
• Strong proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Proficiency in Excel/Google Sheets for data manipulation and analysis.
• Understanding of SQL for data extraction and manipulation is highly desirable.
• Familiarity with digital marketing channels (SEO, SEM, Social Media Advertising, Email Marketing).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain technical data to non-technical audiences.

Benefits

• Competitive salary with performance-based bonuses.
• Fully remote work arrangement, providing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office setup.
• Opportunities for professional growth and certifications in analytics tools.
• Access to online learning resources and industry webinars.
• Collaborative and supportive remote team culture.
• 20 days of paid annual leave.