Senior E-commerce Analyst

Placements24; Klerksdorp; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Remote work

Career development

Analytics tools access

Competitive salary

Job summary

Placements24 is seeking a Senior E-commerce Analyst to leverage data for strategic decisions and to optimize the online customer journey. Based remotely, you will analyze data from website analytics, sales, customer behavior, and marketing performance to drive revenue growth.

You will develop dashboards, perform deep-dive analyses, and translate insights into recommendations for marketing, product, and operations teams. Strong SQL and analytics tool experience are essential.

Qualifications

• Minimum 5 years of experience in e-commerce analytics.
• Advanced proficiency in web analytics platforms (GA, Adobe Analytics).
• Strong SQL skills for data extraction and manipulation.
• Experience with data visualization tools (Tableau, Power BI).
• Excellent communication and stakeholder management.

Responsibilities

• Analyze e-commerce data to identify trends and opportunities to improve sales, conversion, and customer engagement.
• Develop and maintain dashboards and reports to track KPIs across all e-commerce channels.
• Conduct deep-dive analyses into customer behavior, website performance, and marketing campaigns.
• Provide actionable insights to marketing, product, and operations to drive growth.
• Collaborate with stakeholders to translate questions into data-driven investigations.
• Utilize web analytics tools to monitor traffic and user behavior.
• Perform A/B testing analyses and recommend optimizations.
• Forecast trends in e-commerce and customer behavior.
• Communicate findings clearly to both technical and non-technical audiences.
• Mentor junior analysts and contribute to team analytical capabilities.

Skills

Analytical mindset

Statistical analysis

Communication

Education

Bachelor's or Master's in Statistics, Mathematics, Economics, CS, or Business Analytics

Tools

SQL

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading online retail group with a significant market presence, is seeking a highly analytical and experienced Senior E-commerce Analyst to join their team. This role is critical for leveraging data to drive strategic decisions and optimize the e-commerce customer journey and business performance. Based remotely, you will be responsible for analyzing vast amounts of data from various sources, including website analytics, sales data, customer behavior, and marketing campaign performance. The ideal candidate possesses exceptional analytical skills, a deep understanding of e-commerce metrics, and proficiency in data visualization tools. You will play a pivotal role in identifying trends, uncovering insights, and providing actionable recommendations to enhance user experience, increase conversion rates, and drive revenue growth. This is an exciting opportunity to shape the future of our client's online business, contributing to their success in the competitive landscape from anywhere.

Key Responsibilities

• Analyze e-commerce data to identify trends, patterns, and opportunities for improvement in sales, conversion rates, and customer engagement.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) across all e-commerce channels.
• Conduct deep-dive analyses into customer behavior, website performance, and marketing campaign effectiveness.
• Provide actionable insights and strategic recommendations to marketing, product, and operations teams to drive business growth.
• Collaborate with stakeholders to define analytical requirements and translate business questions into data-driven investigations.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and interpret website traffic and user behavior.
• Perform A/B testing analysis and provide recommendations for optimization.
• Identify and forecast trends in the e-commerce market and customer behavior.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical audiences.
• Mentor junior analysts and contribute to the development of analytical capabilities within the team.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Minimum of 5 years of experience in e-commerce analytics or a related data analysis role.
• Proven expertise in analyzing large datasets and translating findings into business insights.
• Advanced proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong knowledge of SQL for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent understanding of e-commerce metrics, funnel analysis, and A/B testing methodologies.
• Strong problem-solving skills and the ability to think critically.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects in a remote environment.

Benefits

• Fully remote position with flexibility to work from anywhere.
• Opportunity to work with a leading e-commerce company and drive significant business impact.
• Competitive salary and benefits package.
• Access to advanced analytics tools and technologies.
• Continuous learning and professional development opportunities.
• Be part of a data-driven culture that values insights and innovation.
• Contribute to strategic decisions affecting online businesses across regions, including awareness in Klerksdorp, North West, ZA .