E-commerce Data Analyst

Placements24; South Africa; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Rich datasets

Career development

Job summary

Placements24, on behalf of a dynamic online retailer in Pretoria, seeks an meticulous E-commerce Data Analyst to transform raw data into insights across marketing, sales and operations. You will track, analyze, and report key e-commerce metrics, identify trends, and provide recommendations to optimize performance and customer experience.

You will build dashboards, collaborate with marketing, product and IT, perform A/B testing analyses, and present findings clearly with visualizations.

Qualifications

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• 2+ years of experience in data analysis, preferably in e-commerce or digital marketing.
• Proficiency in SQL, Python or R.
• Strong experience with web analytics platforms like GA/Adobe Analytics.
• Experience with data visualization tools such as Tableau/Power BI/Looker Studio.
• Excellent analytical and problem‑solving skills.
• Ability to communicate technical findings to non‑technical audiences.

Responsibilities

• Collect, clean, and analyze large datasets related to website traffic, user behavior, sales performance, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports to track KPIs for the e-commerce business.
• Identify trends, patterns, and anomalies to uncover opportunities for growth and improvements.
• Conduct in‑depth analysis of customer journeys, conversion funnels, and segmentation.
• Provide data‑driven recommendations to optimize website design and marketing strategies.
• Collaborate with marketing, product, and IT teams to define data requirements and ensure accurate data tracking.
• Perform A/B testing analysis to evaluate website changes and marketing initiatives.
• Present findings to stakeholders with clear visuals.

Skills

SQL

Python

R

Google Analytics

Adobe Analytics

Data visualization

Communication

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

Looker Studio

Job description

About the Role

Our client, a dynamic online retailer based in Pretoria, Gauteng , is seeking a meticulous and insightful E-commerce Data Analyst to join their growing analytics team. This role is crucial for transforming raw data into actionable insights that will drive strategic decisions across marketing, sales, and operations. You will be responsible for tracking, analyzing, and reporting on key e-commerce metrics, identifying trends, and providing recommendations to optimize performance and enhance the customer experience. The ideal candidate possesses strong quantitative skills, a deep understanding of web analytics, and the ability to communicate complex findings clearly. This position offers a Hybrid work arrangement, balancing remote work with essential in-office collaboration in Pretoria .

Key Responsibilities

• Collect, clean, and analyze large datasets related to website traffic, user behavior, sales performance, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce business.
• Identify trends, patterns, and anomalies in data to uncover opportunities for growth and areas for improvement.
• Conduct in-depth analysis of customer journeys, conversion funnels, and segmentation.
• Provide data-driven recommendations to optimize website design, user experience, marketing strategies, and promotional activities.
• Collaborate with marketing, product, and IT teams to define data requirements and ensure accurate data tracking.
• Perform A/B testing analysis to evaluate the effectiveness of website changes and marketing initiatives.
• Present findings and insights to stakeholders in a clear and concise manner, using visualizations where appropriate.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• 2+ years of experience in data analysis, preferably within an e-commerce or digital marketing context.
• Proficiency in data analysis tools and languages such as SQL, Python, or R.
• Strong experience with web analytics platforms like Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
• Excellent analytical and problem-solving skills.
• Strong understanding of e-commerce metrics and online marketing principles.
• Ability to communicate technical findings to non-technical audiences effectively.
• Must be comfortable working in a Hybrid model from our Pretoria, Gauteng office.

Benefits

• Competitive annual salary of ZAR.
• Flexible Hybrid working model.
• Opportunity to work with rich datasets in a growing e-commerce sector.
• Exposure to various facets of the online retail business.
• Continuous learning and development opportunities.
• Supportive and collaborative team environment.