Digital E-commerce Analyst

Placements24; Centurion; Hybrid; ZAR 420,000 - 720,000; Full time

Job summary

Placements24 is seeking a highly analytical Digital E-commerce Analyst to dissect data and drive strategic decisions for online retail operations. Based around Centurion, Gauteng, you will monitor KPIs, analyze customer journeys, and optimize conversions and profitability through data-driven insights.

The role requires strong proficiency in web analytics, data visualization tools, and collaboration with marketing and product teams to inform digital strategy. A remote work option is available.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field.
• Experience with web analytics tools (GA/Adobe Analytics) and data visualization tools (Tableau/Power BI).
• Strong analytical, quantitative and problem-solving skills.
• Familiarity with A/B testing methodologies and digital marketing channels (SEO, SEM, Social, Email).
• Proficiency in Excel or Google Sheets for data manipulation and analysis.

Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales, and marketing campaigns.
• Develop and maintain dashboards/reports to track KPIs for e-commerce and digital marketing.
• Analyze customer journeys to identify drop-off points and improvement areas.
• Perform A/B testing analysis to evaluate website changes and campaigns.
• Collaborate with marketing, sales, and product teams to provide data-driven recommendations.

Skills

Digital analytics

Web analytics tools

A/B testing

Marketing channels

Data visualization

Excel/Sheets

Communication

Problem-solving

Education

Bachelor's degree

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading online retailer operating within the vibrant South African market, is seeking a highly analytical and detail-oriented Digital E-commerce Analyst. Based in or around Centurion, Gauteng , this role is crucial for dissecting and interpreting complex data to drive strategic decisions and enhance the performance of our e-commerce operations. The ideal candidate will possess a strong aptitude for data analysis, a deep understanding of digital marketing metrics, and the ability to translate raw data into actionable insights. You will be instrumental in monitoring key performance indicators, identifying trends, and providing recommendations to optimize the customer journey, improve conversion rates, and maximize profitability. This is an exciting opportunity to influence the digital strategy of a forward-thinking company.

Key Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales performance, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for e-commerce and digital marketing efforts.
• Conduct in-depth analysis of customer journeys, identifying drop-off points and areas for improvement.
• Perform A/B testing analysis to evaluate the effectiveness of website changes, marketing campaigns, and new features.
• Monitor industry trends and competitor activities, providing insights to inform strategic planning.
• Collaborate with marketing, sales, and product teams to provide data-driven recommendations for optimizing strategies.
• Identify opportunities for increasing website conversions, average order value, and customer lifetime value.
• Utilise advanced analytical tools and techniques to uncover hidden patterns and insights.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical stakeholders.
• Ensure data accuracy and integrity across all reporting and analysis.

Requirements

• Proven experience as a Digital Analyst, E-commerce Analyst, or similar role.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical, quantitative, and problem-solving skills.
• Familiarity with A/B testing methodologies and platforms.
• Understanding of digital marketing channels (SEO, SEM, Social Media, Email Marketing).
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Strong communication and presentation skills.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related field.
• Experience in the Gauteng e-commerce sector is a significant advantage.

Benefits

• A competitive salary package commensurate with your expertise.
• The opportunity to work remotely, providing flexibility and work-life balance.
• Access to cutting-edge analytical tools and technologies.
• A collaborative and data-driven work culture.
• Professional development and continuous learning opportunities.
• Be a key contributor to a dynamic and innovative e-commerce business.